Susan Rose
Senior Director of Insights and Content
GovExec
A writer by trade, Susan uses research to help tell the stories impacting government most — and share solutions. She leads a team of talented industry analysts who love nothing more than translating data into actionable insights.
Juliet Van Wagenen
Editor, Branded Content
GovExec
Juliet is a writer and editor with more than a decade of experience writing about aerospace, government, technology, healthcare, and more. She leads Studio2G, GovExec’s internal custom content agency, working alongside talented writers and marketers with a passion for connecting government with the tech and resources they need to meet the mission.
Supercharge Your B2G Custom Content Strategy for Success
In a world where technologies and compliance are changing at an increasingly rapid pace, marketing teams need to not just get their brands’ names in front of government decision-makers, but find ways to build memorable connections, trust and — above all — make their marketing investments work harder than ever before. With the right strategy, custom content marketing can help brands forge strong, long-lasting connections with government decision-makers.
Join Government Business Council’s Senior Director of Insights and Content Susan Rose and Studio2G’s Executive Editor Juliet Van Wagenen on August 15th to learn how you can build trust, drive brand interest and maximize your marketing investments with business-to-government custom content.
In this webinar, you will learn how to:
- Build a strong B2G content marketing strategy
- Choose the right custom content products for your needs
- Develop custom content that resonates with your audience and drives results
- And more!
Resources
GovExec
Content Marketing Study
Check out this resource above.
Custom Content Slideshow Presentation
Check out this resource above.
Studio2G's Do's and Don'ts of Really Good Government Content Marketing
Check out this resource above.