Winning in the public sector is complicated, and it seems to grow more complex every day with budget uncertainty and a shaky economic environment. While private enterprises might respond by pulling back, the public sector is a different sort of animal. Opportunity abounds and counts for one-third of the US GDP. Just a few public sector wins can completely change the outlook for entire organizations. With stakes this high, it’s understandable that some may be focused on “right-sizing” to minimize risk. However, that tunnel vision means missed gems of possibility and growth along the way. GovExec’s experts join this webinar to discuss:

• How the public sector differs from the private sector in times of economic uncertainty
• The impact of “right-sizing” on key partnerships in a relationship-dependant market
• How to win in the public sector and why the opportunity is worth the effort
• Using data in your strategies and how to be more thoughtful in your marketing dollars
• What’s working, what’s not, and why
• What you can do to build better channel relationships