Aaron Heffron
President of Research and Forecasting
GovExec
Anna Pettyjohn
Senior Vice President of Strategic Initiatives
GovExec
Annie Bruce
Senior Director, Event Content & Marketing
GovExec
Allie Denicuolo
Head of Digital Operations
GovExec
Daniela Fayer
Group Publisher, Defense
GovExec
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Stephanie Geiger
Executive Vice President and Co-Founder
Government Marketing University
Top Five Marketing Strategies for Success in 2023
Government marketers are in a unique position now as they navigate the evolving landscape given the economic downturn, workforce challenges, and other trends across the public sector. This means that effective marketing strategies have never been more important to make every dollar go further. That’s why GovExec has assembled a team of experts to share the top five marketing strategies to set you up for success in 2023. In this webinar, you will learn about utilizing insights, digital products, content, events, and video like puzzle pieces in a holistic B2G marketing strategy.
GovExec’s elite brands, Government Marketing University and Market Connections, are the ultimate resources to further your training and create custom research on market overviews and forecasts. Once you've heard GovExec's expert tips, put them in action by deploying our industry-leading sales and market intelligence platform.
Resources
GovExec
Personalizing Engagements with the Public Sector
Check out this resource above.
Agency Based Marketing – Do The Prep Work
Learn the knowledge to really make Agency Based Marketing work for you, your team, and your company – whether you’re a novice or an experienced government marketer.
The Government Customer Journey Template
The “Government” Customer Journey is the complete sum of experiences that government customers go through when interacting with your company and brand. Get ahead of the Customer Journey to include before, during and after customers have experience your product or service by leveraging this resource to map out the right stages for your marketing.