Now available on demand!

In a time of rapid change and policy shifts, it can be difficult to know how to market to federal employees, but that doesn't mean you should take a break from marketing to this crucial audience.

Now is the time to set your brand up for success over the next four years by contributing meaningful thought leadership to an audience that is searching for answers and partners to help them navigate the mandates and policy changes of the Trump administration.

Hear from our Editor-in-Chief, Frank Konkel, and VP of Research and Insights, Susan Rose as they break down where government leaders are focusing their attention and how to break through the noise to ensure your message is heard.

What You’ll Learn:

• Where government leaders are focusing their attention:  key priorities, budget shifts, and emerging challenges.
• How to refine your messaging:  what resonates with federal audiences in times of transition.
• Effective marketing strategies: tactics to cut through the noise and maintain engagement.
• Editorial insights and research findings:  real data on what’s driving decision-making in the public sector.

Whether you’re a seasoned marketer or just starting out, this session will equip you with actionable insights and next steps to navigate the evolving landscape of federal marketing. You'll gain a deeper understanding of the key priorities shaping government initiatives, how to craft your messaging to resonate with decision-makers and the strategies to effectively engage with this critical audience during a time of transition.