GovExec | Market Preview: AI Marketing Strategy Workshop - On Demand

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GovExec | Market Preview: AI Marketing Strategy Workshop

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Market Preview: AI Marketing Strategy Workshop

Public sector marketers are no strangers to the perpetual challenge of achieving more with fewer resources, whether that be constrained budgets, limited time, or lean staff. That makes the promise of AI to support marketing efforts extremely enticing.

But is AI truly the game-changer it's purported to be when it comes to B2G marketing? That was the question our panel of experts explored at the AI + Marketing Workshop held in conjunction with GovExec’s Market Preview. Susan Rose, Senior Director of Insights and Content for GovExec, moderated the discussion. Melanie Holmes, Head of Public Sector Marketing for Adobe, and Janet Waring, CEO of Artform–both of whom are AI early adopters–shared their experiences and insights.

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