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Join us Friday, May 2nd at 8:00 am ET
The public sector landscape is shifting fast - new administration, new priorities, and plenty of budget uncertainty. Government leaders are looking for partners and solutions that will drive impact, while marketers are under increasing pressure to deliver results, stay agile, and reach the right decision-makers in a complex, competitive space.
The good news? We’re here to help.
Join us on May 2 for an insider’s look at what’s working (and what’s not) in public sector marketing today. From content formats that actually engage to navigating policy changes and lead conversion strategies, this event will leave you with actionable insights and fresh ideas to cut through the noise and deliver real results.
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Registration is invitation-only for GovExec clients.
Agenda
Times are subject to change.
Mission in Motion: How Government and Industry Are Collaborating in a Changing Landscape
Dr. Jerry McGinn
Executive Director, Greg and Camille Baroni Center for Government Contracting, Costello College of BusinessGeorge Mason University
Aaron Heffron
President, Research and ForecastingGovExec
Frank Konkel
Editor-in-ChiefGovExec
The Content Equation: What Actually Engages the Public Sector
Government employees are flooded with content - but what actually makes them take action? This data-driven session will uncover the formats, channels, and messaging strategies that work best in 2025.
Government employees are flooded with content - but what actually makes them take action? This data-driven session will uncover the formats, channels, and messaging strategies that work best in 2025.
Juliana Slye
CEO and Chief Public Sector StrategistGovernment Business Results
Constance Sayers
PresidentGovExec
Aaron Heffron
President, Research and ForecastingGovExec
Scroll-Stopping Strategies: Mastering Social Media Marketing
What makes government decision-makers stop scrolling and engage? This session will break down winning strategies for LinkedIn, X, and other key platforms in the public sector space.
What makes government decision-makers stop scrolling and engage? This session will break down winning strategies for LinkedIn, X, and other key platforms in the public sector space.
Iris Konstant
Assistant Editor of Branded Content & Lead Social ConsultantGovExec
Mary Poth
Senior Manager of ContentGovExec
Sean Newhouse
Staff Reporter,GovExec
Anna Pettyjohn
EVP, GovExec 360 Product & StrategyGovExec
The Video Advantage: Driving Engagement Through Content That Moves
Learn how to create compelling video content that resonates with government audiences, drives engagement, and boosts campaign success.
Learn how to create compelling video content that resonates with government audiences, drives engagement, and boosts campaign success.
George Jackson
Executive Producer & Host, GovExec TVGovExec
Events & Experiences: The Power of In-Person Engagement
With recent executive orders, shifting priorities, and increased budget scrutiny under the new administration, the government events landscape is once again evolving. Are decision-makers still showing up? Can you secure the right speakers? What does the future of in-person engagement look like?
Join us for a data-driven exploration of today’s government events model. We’ll unpack attendee trends, speaker strategies, and the evolving role of live & digital experiences - providing actionable insights to help you navigate and maximize impact in this changing environment.
With recent executive orders, shifting priorities, and increased budget scrutiny under the new administration, the government events landscape is once again evolving. Are decision-makers still showing up? Can you secure the right speakers? What does the future of in-person engagement look like?
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Casey Stankus
Senior Director of EventsGovExec
Tom Suder
PresidentATARC
Courtney O’Neal-Allen
Director of Events ContentGovExec
David Powell
CEOFederal Business Council
EVENT DETAILS
DATE
May 2, 2025
TIME
8:00 AM - 11:30 AM ET
ATTIRE
Business Casual
COST
Free to attend
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Registration is invitation-only for GovExec clients.