Government employees are flooded with content - but what actually makes them take action? This data-driven session will uncover the formats, channels, and messaging strategies that work best in 2025.

What makes government decision-makers stop scrolling and engage? This session will break down winning strategies for LinkedIn, X, and other key platforms in the public sector space.

Learn how to create compelling video content that resonates with government audiences, drives engagement, and boosts campaign success.

With recent executive orders, shifting priorities, and increased budget scrutiny under the new administration, the government events landscape is once again evolving. Are decision-makers still showing up? Can you secure the right speakers? What does the future of in-person engagement look like?

Join us for a data-driven exploration of today’s government events model. We’ll unpack attendee trends, speaker strategies, and the evolving role of live & digital experiences - providing actionable insights to help you navigate and maximize impact in this changing environment.