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Speakers
Christie Bardo
Executive VP, Market Intelligence
GovExec
Christie Bardo
Executive VP, Market Intelligence
GovExec
Aaron Heffron
President of Insights and Research
GovExec
Aaron Heffron
President of Insights and Research
GovExec
Susan Rose
VP of Strategic Insights/Content
GovExec
Susan Rose
VP of Strategic Insights/Content
GovExec
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FedPulse 2025: Turning Brand & Market Data into Competitive Advantage
Date: June 6, 2025 | Location: Ritz-Carlton, Tysons Corner, VA | Half-Day Event
In today’s fast-moving public sector market, success depends on anticipating shifting customer priorities, evolving market dynamics, and policy changes—not reacting after the fact. That’s why we created FedPulse.
FedPulse is GovExec’s new brand and market intelligence platform designed to empower public sector marketers, business development, and sales leaders with real-time data and insights to drive smarter strategies and win market share.
Join us for the official FedPulse launch event to get an exclusive first look at 2025 findings, including fresh insights on brand perception, customer needs, and market dynamics.
Why Attend?
- Learn from high-performing BD and marketing leaders navigating the complexities of federal sales today.
- Gain strategic insights from the FedPulse Brand Health Tracker (formerly Leading Brands) on how your brand stacks up.
- Discover proven marketing and BD practices that resonate with public sector buyers right now.
- Network with peers to share strategies, challenges, and lessons learned in a rapidly evolving market.
What is FedPulse?
More than a once-a-year study, FedPulse delivers continuously updated intelligence - combining brand perception, buyer behavior, procurement trends, competitive landscape, and key administration insights. It’s your playbook for staying relevant, competitive, and aligned with customer needs.
Don’t miss this opportunity to see FedPulse in action and learn how to harness its insights to fuel your growth in 2025 and beyond.
Agenda
Times are subject to change.
The New Federal Environment: Evolving Customer Needs, Shifting Strategies
In just the past 120 days, the federal landscape has seen some of the most significant shifts in workforce dynamics—ushering in a new generation of decision-makers, influencers, and procurement priorities. The ripple effects are being felt across contracts, customer relationships, and go-to-market strategies.
In this session, federal sales leaders will explore how they're adapting to meet the moment—collaborating more closely with customers to understand emerging needs, align with new priorities, and protect (and grow) revenue in an increasingly competitive environment.
We’ll explore:
- How the new federal buying ecosystem is reshaping opportunities and expectations
- Why name recognition isn’t enough—and what sales teams must do to stay relevant
- The evolving role of customer intelligence in targeting and messaging
- How to co-create value with customers to solve mission challenges and drive growth
- Proven strategies for aligning with shifting agency priorities to secure long-term wins
In just the past 120 days, the federal landscape has seen some of the most significant shifts in workforce dynamics—ushering in a new generation of decision-makers, influencers, and procurement priorities. The ripple effects are being felt across contracts, customer relationships, and go-to-market strategies.
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Christie Bardo
Executive VP, Market IntelligenceGovExec
When DOGE comes a’ knocking
What happens when DOGE shows up to scrutinize your hard-won contracts? How do you respond to cancellations and subsequent reinstatements? In this conversation, learn how Deloitte is working with DOGE to meet evolving contract requirements while ensuring continuity of service to its federal customers.
What happens when DOGE shows up to scrutinize your hard-won contracts? How do you respond to cancellations and subsequent reinstatements? In this conversation, learn how Deloitte is working with DOGE to meet evolving contract requirements while ensuring continuity of service to its federal customers.
Reputation Matters: Where Federal Contractors Stand in 2025
The 2025 federal brand assessment from GovExec builds upon over a decade of information gathered through Leading Brands to highlight key features of a strong federal brand and highlights how many companies have experienced ups and downs over the past year. With new faces at federal agencies, it's as important as ever to know where the major brands stand and how their brands can be used to build a solid reputation.
The Uncontrollables: Leading Brands Through What You Can’t Predict
In today’s unpredictable landscape, even the most prepared brands face moments where the narrative slips beyond their control—whether it’s shifting policy, public perception, product mishaps or market turbulence. This panel brings together federal marketing leaders who’ve faced unexpected challenges and found ways to adapt, respond, and build strategies to come out stronger.
What you’ll learn:
- How to lead through brand crises you didn’t see coming
- Real examples of navigating missteps, market shifts, and perception problems
- The power of transparency, authenticity, and fast action
- Tools for rebuilding trust—and building resilience for whatever comes next
- Strategies for long-term brand resilience in the federal marketplace
In today’s unpredictable landscape, even the most prepared brands face moments where the narrative slips beyond their control—whether it’s shifting policy, public perception, product mishaps or market turbulence. This panel brings together federal marketing leaders who’ve faced unexpected challenges and found ways to adapt, respond, and build strategies to come out stronger.
Read More
Susan Rose
VP of Strategic Insights/ContentGovExec
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