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Join Us In-Person September 18, 2025!
Rewriting the B2G Playbook: Bold Moves for Modern Marketers
In 2025, change isn’t just coming—it’s here. Major changes in the market landscape - fast-moving policy and priority shifts, budget challenges, procurement changes - have made unpredictability the new normal. Government executives, buyers and influencers are more selective, risk-averse, and inundated with information, making engagement tougher than ever.
For B2G marketers, the old marketing playbook no longer applies. But with disruption comes opportunity—an opening to rethink strategies, break from outdated tactics, make sure your company’s impact is understood and build trust in transformative ways. Success now demands stronger partnerships, long-term value creation, and the ability to lead with authority.
This year’s conference is about taking the lead in a dynamic environment. Get ready to sharpen your marketing approach, elevate your impact, and drive growth in the face of change.
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Keynote Spotlight: Andrew Davis
Bestselling Author. Marketing Visionary. Master Storyteller.
GAIN 2025 is excited to welcome Andrew Davis, bestselling author and internationally acclaimed speaker, to help us rewrite the B2G playbook.
Andrew will challenge us to rethink how we build trust, create value, and drive public sector growth. In a time when predictability has given way to constant change, his keynote is designed to help marketers break free from stale tactics, strengthen relationships, and inspire action amid shifting policies, budgets, and priorities.
Rewriting playbooks is nothing new for Andrew. He is known for transforming how leaders from global enterprises to fast-growing start-ups think about marketing, engagement, and growth. From producing for NBC’s Today Show to working with the Muppets to building and selling a successful agency, he brings a unique blend of creativity, insight, and practical experience. His dynamic style is backed by a deep understanding of how to drive real impact in today’s rapidly shifting landscapes.
Expect a fresh perspective. Expect actionable takeaways. Expect to leave re-energized!
Don’t miss this game-changing keynote at GAIN 2025!
Event Details
Early Bird (March 27 to June 27)
- Industry: $595
- Government: $495
- Media: $0
- Other: $595
Regular (June 28 - September 12)
- Industry: $695
- Government: $595
- Media: $0
- Other: $695
Last Minute (September 13 - September 18)
$745 for all registration categories
Date
September 18, 2025
Time
7:00 AM - 5:00 PM ET
Location
Carahsoft Collaboration & Conference Center
11493 Sunset Hills Road
Reston, VA 20190
Group Tickets
Contact SOLUTIONS@GOVEXEC.COM to save $200 per person when you register your group of 5 or more.
Attire
Smart Casual
Parking
Complimentary parking is available at the Conference & Collaboration Center
Metro
Wiehle-Reston East Silver Line
0.7 miles [17 min walk]
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Grow, Accelerate, Innovate, Network
The Premier B2G Marketing Conference
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Content Partner
Content Partner
Strategic Insight Partner
Strategic Insight Partner
Thank You to Our Sponsors
“The Bagel Blitz” Breakfast Underwriter
“The Huddle Up” Table Top Sponsor
