Join Us In-Person September 18, 2025!

Rewriting the B2G Playbook: Bold Moves for Modern Marketers

In 2025, change isn’t just coming—it’s here. Major changes in the market landscape - fast-moving policy and priority shifts, budget challenges, procurement changes - have made unpredictability the new normal. Government executives, buyers and influencers are more selective, risk-averse, and inundated with information, making engagement tougher than ever. 

For B2G marketers, the old marketing playbook no longer applies. But with disruption comes opportunity—an opening to rethink strategies, break from outdated tactics, make sure your company’s impact is understood and build trust in transformative ways. Success now demands stronger partnerships, long-term value creation, and the ability to lead with authority. 

This year’s conference is about taking the lead in a dynamic environment. Get ready to sharpen your marketing approach, elevate your impact, and drive growth in the face of change.

Call for Presentation Now Open!

Looking to speak at GAIN 2025? Click here for more information on submission details!