Bestselling Author. Marketing Visionary. Master Storyteller.

GAIN 2025 is excited to welcome Andrew Davis, bestselling author and internationally acclaimed speaker, to help us rewrite the B2G playbook.

Andrew will challenge us to rethink how we build trust, create value, and drive public sector growth. In a time when predictability has given way to constant change, his keynote is designed to help marketers break free from stale tactics, strengthen relationships, and inspire action amid shifting policies, budgets, and priorities.

Rewriting playbooks is nothing new for Andrew.  He is known for transforming how leaders from global enterprises to fast-growing start-ups think about marketing, engagement, and growth. From producing for NBC’s Today Show to working with the Muppets to building and selling a successful agency, he brings a unique blend of creativity, insight, and practical experience.  His dynamic style is backed by a deep understanding of how to drive real impact in today’s rapidly shifting landscapes.

Expect a fresh perspective. Expect actionable takeaways. Expect to leave re-energized!

Don’t miss this game-changing keynote at GAIN 2025!

President of Research & Insights, GovExec

Aaron Heffron is a seasoned executive in the realm of market research and strategy, currently serving as the President for Insights and Research at GovExec. With a rich background in public policy and a focus on the public sector, he connects clients to critical information that informs strategic decisions. His expertise spans various industries including IT, telecom, healthcare, and education, making him a versatile leader in his field. Aaron's leadership experience is underscored by his ability to oversee multiple business units and collaborate effectively with teams to drive product and program development. He has a strong foundation in qualitative and quantitative research methods, which he leverages to provide actionable insights. Beyond his professional commitments, he has also contributed to academia as an adjunct faculty member, indicating a passion for mentorship and knowledge sharing. Aaron's career reflects a commitment to fostering informed decision-making in the public sector, showcasing his influence as a thought leader in market research.