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Join Us In-Person September 18, 2025!
Rewriting the B2G Playbook: Bold Moves for Modern Marketers
In 2025, change isn’t just coming—it’s here. Major changes in the market landscape - fast-moving policy and priority shifts, budget challenges, procurement changes - have made unpredictability the new normal. Government executives, buyers and influencers are more selective, risk-averse, and inundated with information, making engagement tougher than ever.
For B2G marketers, the old marketing playbook no longer applies. But with disruption comes opportunity—an opening to rethink strategies, break from outdated tactics, make sure your company’s impact is understood and build trust in transformative ways. Success now demands stronger partnerships, long-term value creation, and the ability to lead with authority.
This year’s conference is about taking the lead in a dynamic environment. Get ready to sharpen your marketing approach, elevate your impact, and drive growth in the face of change.
Keynote Spotlight: Andrew Davis

Bestselling Author. Marketing Visionary. Master Storyteller.
Get ready to be energized, challenged, and inspired. GAIN 2025 is thrilled to welcome Andrew Davis, best-selling author on marketing and internationally acclaimed speaker to help us rewrite the B2G playbook.
Andrew is known for transforming how leaders think about marketing, engagement, and growth. With a career that spans producing for NBC’s Today Show, working alongside the Muppets, and building and selling a successful marketing agency, Andrew brings a rare blend of creativity, insight, and practical experience to the stage.
Recognized as one of the world’s most captivating marketing voices, Andrew has delivered over 500 keynotes across 35 countries, inspiring audiences from global enterprises to fast-growing startups. His dynamic style is matched by a deep understanding of what it takes to drive meaningful impact in today’s rapidly shifting landscape.
At GAIN 2025, Andrew will challenge us to rethink the way we build trust, create value, and accelerate growth in the public sector. In a time when predictability has given way to constant change, Andrew’s keynote is designed to help marketers break free from stale tactics, strengthen relationships, and inspire action—even amid shifting policies, budgets, and priorities.
Expect fresh perspective. Expect actionable takeaways. Expect to leave re-energized and ready to lead!
What you’ll GAIN from Andrew’s Keynote:
✔ Learn to stop telling prospects you’re different—and start showing it
✔ Discover how to scale camaraderie and build trust with today’s government buyers
✔ Harness emotional micro-moments to accelerate deal flow and shorten long sales cycles
✔ Walk away with bold, actionable strategies to thrive in today’s unpredictable market
As the B2G marketing world rewrites its playbook, Andrew will equip you to lead the charge with confidence, creativity, and results.
Don’t miss this game-changing keynote at GAIN 2025!
Event Details
Early Bird (March 27 to June 27)
- Industry: $595
- Government: $495
- Media: $0
- Other: $595
Regular (June 28 - September 12)
- Industry: $695
- Government: $595
- Media: $0
- Other: $695
Last Minute (September 13 - September 18)
$745 for all registration categories
Date
September 18, 2025
Time
7:00 AM - 5:00 PM ET
Location
Carahsoft Collaboration & Conference Center
11493 Sunset Hills Road
Reston, VA 20190
Group Tickets
Contact SOLUTIONS@GOVEXEC.COM to save $200 per person when you register your group of 5 or more.
Attire
Smart Casual
Parking
Complimentary parking is available at the Conference & Collaboration Center
Metro
Wiehle-Reston East Silver Line
0.7 miles [17 min walk]
Video
Grow, Accelerate, Innovate, Network
The Premier B2G Marketing Conference