Bestselling Author. Marketing Visionary. Master Storyteller.

GAIN 2025 is excited to welcome Andrew Davis, bestselling author and internationally acclaimed speaker, to help us rewrite the B2G playbook.

Andrew will challenge us to rethink how we build trust, create value, and drive public sector growth. In a time when predictability has given way to constant change, his keynote is designed to help marketers break free from stale tactics, strengthen relationships, and inspire action amid shifting policies, budgets, and priorities.

Rewriting playbooks is nothing new for Andrew.  He is known for transforming how leaders from global enterprises to fast-growing start-ups think about marketing, engagement, and growth. From producing for NBC’s Today Show to working with the Muppets to building and selling a successful agency, he brings a unique blend of creativity, insight, and practical experience.  His dynamic style is backed by a deep understanding of how to drive real impact in today’s rapidly shifting landscapes.

Expect a fresh perspective. Expect actionable takeaways. Expect to leave re-energized!

Don’t miss this game-changing keynote at GAIN 2025!

President of Research & Insights, GovExec

Aaron Heffron has over 20 years of experience in research and analysis in various industries and sectors, including federal government, trade associations, technology, television and radio, and telecommunications. Prior to joining Market Connections, Aaron worked with The NPD Group, Inc. connecting NPD’s syndicated consumer data with federal, state and local government agencies. He founded some of the first public/private partnerships with the U.S. Department of Commerce to improve economic indicators and data gathering practices. Prior to NPD, he was Senior Vice President of Public Affairs Research for Harris Interactive where he facilitated a multi-continent strategic planning process for the US Department of State, ran product trials for the Open Mobile Video Coalition and facilitated focus groups with first Americans in Alaska and South Dakota.

Aaron’s professional history is rooted in both the public sector and the technology and telecommunications industries, including past positions with Market Connections, Inc.; the Association of Public Television Stations (APTS), a trade association that represented the interests of America’s 357 public television stations; and Independent Sector (IS), a coalition of 700 national nonprofit organizations, foundations and corporate giving programs.

He has his master degree in public policy from Georgetown University and a BA in leadership studies and economics from the University of Richmond in Virginia.