2025 GAIN Awards

AWARD NOMINATIONS ARE NOW OPEN! SUBMIT BY FRIDAY, AUGUST 15, 2025.

SUBMIT TODAY

GovExec and Government Marketing University are now accepting nominations for the 2025 GAIN Awards, the top honors for B2G marketing excellence. This is your chance to recognize the achievements of trailblazers in the world of B2G marketing, whether they're a friend, colleague, or yourself!

Nominations must fall under one of the following categories:

2025 Market Impact for Awareness & Influence
The 2025 Marketing Impact for Awareness & Influence Award recognizes the B2G campaign that most powerfully elevated brand visibility, positioned executives as authoritative voices through thought-leading content and high-profile engagements, and drove measurable impact with a standout launch—whether a net-new offering or a strategic re-launch of an existing brand, product, or service. It honors marketers who translate insight into influence, create buzz that resonates across the public-sector ecosystem, and turn bold ideas into sustained market momentum.

2025 Pipeline Performance & Targeted Growth 
The 2025 Pipeline Performance & Targeted Growth Award honors broad, integrated campaigns that spark meaningful engagement across government audiences and convert that momentum into measurable funnel acceleration. It recognizes demand-generation programs that capture and nurture qualified B2G leads through coordinated tactics; high-impact event experiences that ignite fresh interest; BD capture marketing that fortifies program-specific pursuits; and account-based strategies that deepen penetration within priority agencies or territories—together driving sustained pipeline velocity and revenue growth.

2025 Collaborative Excellence in Partner or Agency-Led Campaigns
The 2025 Collaborative Excellence in Partner or Agency-Led Campaigns Award honors co-created initiatives that harness external expertise and alliances to amplify reach, credibility, and executional impact. It recognizes through-channel and alliance partner programs that unlock new audiences, agency-developed PR, advertising, or fully integrated campaigns that deliver standout results, and publisher or association collaborations that elevate awareness and authority through trusted third-party amplification. Winners demonstrate seamless teamwork, shared vision, and measurable outcomes that exceed what any single organization could achieve alone.

2025 Innovation in B2G Marketing
The 2025 Innovation in B2G Marketing Award celebrates campaigns that rewrite the rules—combining bold creativity, inventive formats, and government-specific engagement strategies to outpace rapid shifts in policy, budgets, and procurement. It honors pilots and experimental programs that embraced risk, aligned with new administration priorities, and generated clear, measurable upside. Winners set industry precedents by daring to launch net-new approaches or fearless twists on proven tactics, proving that audacity and innovation can unlock superior results in the public-sector market.

2025 Bold Leadership 
The 2025 Bold Leadership Award recognizes the B2G marketing initiative that best embodies this year’s theme, “Rewriting the B2G Playbook: Bold Moves for Modern Marketers.” It honors the leader who challenged outdated norms and steered their organization with decisive, visionary action—pioneering new channels, rallying cross-functional teams, and launching transformational efforts that reshaped internal thinking and elevated market impact. Winners exhibit confidence amid uncertainty, inspire trust among stakeholders, and set a clear, sustainable course for public-sector growth.

2025 Grand Prize for Excellence in Impact 
The 2025 Grand Prize for Excellence Award celebrates the single B2G marketing initiative—across any channel, tactic, or campaign type—that delivered the most significant, measurable business impact. Drawn from the pool of category finalists, it honors programs that decisively moved the needle on growth, engagement, and government-sector outcomes, whether through transformative brand-building, pipeline acceleration, or both. Winners will have exceeded every stated goal and expectation, proving their strategy’s unmatched effectiveness and setting a new benchmark for public-sector marketing success.

Winners will celebrated at GAIN 2025 and presented with an award!

Dates to remember:

• Nomination submission portal NOW OPEN! Submission link HERE.
• Nomination submission portal closes: August 15, 2025
• Following review by the 2025 GAIN Executive Committee, winners will be announced via press release week of September 1, 2025 and recognized at GAIN on September 18, 2025. 

Submission guidelines:

Our judges will be looking for well-constructed, persuasive nominations. We encourage you to give yourself ample time to write a thoughtful, detailed nomination that clearly demonstrates why your nominee best represents your chosen category.

Please submit the following information:

• Your nominee's name, company, and email address
• The name of the campaign, event, or activity you want to highlight
• A brief description of the campaign strategy or approach
• The goals or desired outcome of the campaign
• The resulting impact and ROI for the campaign
• Any additional details that you feel are relevant or noteworthy
• You are also welcome to attach images, slides, and any other examples from this campaign

Write your nomination in a separate document and copy your text into the Google form survey text boxes. Be mindful, if you close the form before submitting, all data will be cleared and progress will be lost.

Multiple nominations are welcome! If you have any questions, please reach out to Iris at ikonstant@govexec.com.