Featured Speakers


Andrew Davis
Bestselling Author
Keynote Speaker
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Aaron Heffron
President of Research & Insights
GovExec

Aaron Heffron
President of Research & Insights
GovExec
Speakers


Mark Amtower
Managing Partner
Amtower & Company
Mark Amtower is a consultant, speaker, business best-selling author, columnist and radio/podcast host.
Since 1985, he has advised small, medium and large companies on all facets of marketing to the government. He specializes in helping companies develop thought leadership positions in a defined niche, leveraging LinkedIn to gain targeted visibility in the government contracting market and agency/account-based marketing (ABM). His expertise in both marketing to the government and LinkedIn makes him a sought after consultant, keynote, luncheon and workshop speaker.
His weekly radio show/podcast, Amtower Off Center, has been on the Federal News Network for 18 years and his monthly column has been in Washington Technology since 2008. He also publishes frequently on his LinkedIn profile page. His books, Government Marketing Best Practices (2005), Selling to the Government (2011), How to Win in the Government Market (co-authored with Mike Lisagor, 2022) and Government Marketing Best Practices 2.0 (with several co-authors, 2022) are industry standards.
He was selected by BtoB magazine as one of the Top 100 Business Marketers in the United States 2008 and his LinkedIn profile was selected as one of the seven best (out of 50 million) in the 2009 contest, Rock the World with Your Online Presence. In 2018, he was awarded the inaugural Lifetime Achievement Award for Excellence in Government Marketing from Government Marketing University. In 2021, he was one of the six inducted into the GovSales Hall of Fame.
Amtower is widely known for all black attire, dry wit and candor in his articles, books, consulting, podcast interviews, presentations and keynotes.

Michelle Clark
Executive Director of Federal Alliances and Strategic Growth
Cornerstone OnDemand
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Michelle Clark
Executive Director of Federal Alliances and Strategic Growth
Cornerstone OnDemand
Michelle Clark serves as the Executive Director of Federal Alliances and Strategic Growth at Cornerstone OnDemand, leveraging nearly three decades of leadership across corporate, non-profit, and government sectors. Recognized for her innovative approach, people-first leadership style, and measurable impact, Michelle has earned a reputation as a transformative leader.
She previously served as Health Programs Business Development Executive at SAIC—a leading U.S. government technology provider—and as Founder and CEO of M3J Management, LLC, a brand management and marketing consulting firm. Michelle also honed her expertise as Director of Marketing and Strategic Partnerships at Management Concepts, a premier provider of professional development and human capital solutions for the public sector.
Notably, she was Executive Director of the African American Federal Executive Association, advocating for African Americans to ascend into senior government ranks. Her ability to inspire teams is captured in a colleague’s words: “Michelle may be the most personally influential manager I’ve worked for, always pushing her team to achieve more than they believed they could.”
In 2025 she received the 2024 Presidential Lifetime Achievement Award, the highest level of the President’s Volunteer Service Award and recognized as GOVTECH CONNECTS IGNITE 2025, Powerful Leaders Igniting Digital Transformation Honoree.
A distinguished alumna of The Wardlaw-Hartridge School (2024 honoree), Michelle also holds a BA and an MS from American University. She contributed to Leading Through the Pandemic: Unconventional Wisdom from Heartfelt Leaders, offering insights on balancing a thriving career with family responsibilities.


Leigh Dow
Chief Marketing Officer
Mattermost
Leigh Dow is an award-winning Chief Marketing Officer and strategic voice in national security, AI, and mission-critical technology. As CMO of Mattermost, she leads global marketing and brand transformation for a platform trusted by defense, intelligence, and critical infrastructure organizations. Leigh brings a unique blend of Fortune 100 executive experience, deep public sector expertise, and a bold vision for the future of sovereign, AI-powered collaboration. A frequent speaker on topics ranging from secure communications to marketing innovation in high-stakes environments, Leigh is known for challenging conventional thinking and driving measurable impact.


Greg Herbold
Principal Consultant
Herbold Strategy, LLC
Greg Herbold is the Principal Consultant at Herbold Strategy LLC and has over 30 years of experience leading large-scale transformations in global organizations, with a focus on helping technology companies build and grow their business with government and education customers. Greg previously led Public Sector Go-To-Market at both Palo Alto Networks and Hewlett Packard Enterprise. Greg began his career in the marketing research and ad testing business with Information Resources, Inc. (now Circana), serving as SVP of Product Management & Marketing and in a host of other sales, consulting, business development and operations roles.


Alexandra Jester
Director of Marketing
Carahsoft
Alexandra Jester is an accomplished marketing executive with over 15 years of B2G and B2B experience. At Carahsoft, the leading government IT solutions provider, she orchestrates multi-channel demand generation campaigns—spanning digital advertising, content marketing, webinars, and ABM—to drive pipeline growth across federal, state, and local government markets. Alexandra partners closely with vendor teams to craft compelling go-to-market strategies, develop targeted messaging, and execute co-branded events that accelerate adoption of secure, FedRAMP-compliant collaboration technologies. She lives in Charleston, South Carolina with her husband, two children, and Bernese Mountain Dog, Moose


Drew Leach
Vice President, Sales Operations & Enablement
Granicus
Drew Leach is a seasoned GTM leader with over a decade of experience driving marketing efficiency, strategic growth, business development and sales performance across SaaS organizations. He brings more than nine years of public-sector marketing and revenue operations experience at Granicus, where he initially led go-to-market strategy for marketing and business development and now oversees the alignment of sales operations and enablement to accelerate revenue and scale operations in the public sector technology space.
A data-driven leader, Andrew focuses on building high-performance GTM engines, improving forecast accuracy, and operationalizing AI and analytics to unlock growth opportunities and drive measurable impact.


Alex Love
VP of Marketing and Communications
Riva Solutions
Alex Love has over fifteen years of marketing and communications experience across both private and public sectors. Alex is currently the VP of Marketing and Communications at RIVA Solutions, a government contractor specializing in digital transformation and modernization. An entrepreneur at heart, Alex co-founded Digital District in 2013, a professional development organization aimed at fostering innovation and education in the digital sphere.
Alex is an avid Powerlifter, Mom, and podcast host. Her podcast, Mastering the Art of Failing, discusses the positive aspects of failure highlighting the unique stories of entrepreneurs and businesspeople who have turned failures into successful pivots, shaping the individuals they are today.
In her free time, Alex enjoys cooking, tending to her growing collection of house plants, and taking walks with her husband, daughter, and rescue pitbull Luna.


Allan Rubin
Vice President, Segment Marketing
Granicus
Allan Rubin is Vice President, Segment Marketing for Granicus, a PE-backed provider of customer experience solutions for government agencies around the world. He has more than 20 years of Business-to-Government marketing leadership experience as a CMO, VP, or Director with technology and service providers ranging from startups to the Fortune 50 (including Verizon, Arrow Electronics, immixGroup, and Conduent). His public sector marketing experience spans all levels of government, including federal civilian, defense, state, local, education, special districts, and public safety. He was selected as a 2017 CRN Channel Chief for his work within the government IT technology channel.
Allan is passionate about mentoring B2G marketers and helping them grow their careers. In 2023 he founded his own consulting business, MarketB2G, and launched the GovCon Marketing Job Exchange on LinkedIn to help his fellow marketers find jobs in the industry.

Frank Salatto
Head of Marketing, US Public Services
SAP

Frank Salatto
Head of Marketing, US Public Services
SAP


Lisa M. Sherwin Wulf
Founder and Marketing Consultant
LSW Marketing LLC
Lisa is an award-winning marketer with 30 years of experience at small, medium, and large technology companies. She has a proven track record as a strong and dynamic marketing leader and has significant experience in creating and executing integrated vertical marketing plans for public sector and commercial industries.
As the founder and marketing consultant at LSW Marketing LLC, Lisa works with B2G and B2B technology companies to help them with effective go-to-market strategies and tactics to drive demand, marketing plan development, review, and execution, and fractional marketing leadership support to grow their public sector business.
Prior to this, Lisa was the Vice President of Americas Marketing at SolarWinds. There Lisa was responsible for regional demand generation and channel marketing for North America, LATAM, and the U.S. public sector across the product portfolio. Preceding this role, Lisa was responsible for SolarWinds federal marketing to the U.S. Government worldwide, as well as state, local and education marketing in the U.S., and launching National Government in EMEA.
Before joining SolarWinds in 2012, Lisa held key marketing positions at Deltek, RightNow Technologies, Software AG, VCampus, FutureNext, and ZYGA Corporation.
Lisa has won numerous marketing awards including GAINER Government Marketing Awards in 2020 and 2019, was a finalist in 2018 and 2021, and a Trending 40 Chief Marketing Officers Washington DC award.
Coupled with this experience, Lisa has an undergraduate degree in business from the University of Massachusetts at Amherst (UMASS) and an Executive MBA from Virginia Commonwealth University (VCU).


Juliana Slye
CEO
Government Business Results
Juliana Slye is the Founder and CEO of Government Business Results (GBR), a nationwide firm headquartered in Virginia. Tech companies rely on GBR for the Go-To-Market services (strategy, marketing, content, enablement) and staffing support they need to more effectively market and sell to government agencies. Recently, GBR was named one of the Fastest-Growing Private Companies by Inc.
Juliana has 20 years of experience helping tech companies achieve success in the government markets. Her career roles in the government industry included field marketing, sales, product management, product marketing and business management. Prior to founding GBR in 2010, she was responsible for running the global government industry teams, including business strategy, marketing, enablement and solutions, for tech titans Autodesk, Adobe, Macromedia and Silicon Graphics (SGI). Juliana is actively involved in National Defense Industrial Association (NDIA) and the National Training and Simulation Association (NTSA), where she serves in in various leadership roles. She is a sought-after speaker, and regularly delivers training, seminars and panels on government marketing and business growth topics.


Eric Trexler
Senior Vice President, US Public Sector
Palo Alto Networks
Eric joined Palo Alto Networks in September of 2022 and oversees the U.S. Public Sector business. Eric has over 30 years of experience in technology across the public and private sectors, including the Department of Defense, civilian and intelligence communities, along with international governments.
Eric spent four years as an Airborne Ranger with the U.S. Army specializing in communications. He holds a Master's Degree in Business Administration and a Bachelor’s of Science in Marketing from the University of Maryland at College Park. He was the co-host of the award winning To the Point Cybersecurity podcast with over 200 weekly episodes covering various cybersecurity topics, has won numerous national awards for his work and he regularly has bylines in cybersecurity and national periodicals.