The GAIN Awards Winners Announced

GovExec and Government Marketing University are proud to announce the winners of the 2025 GAIN Awards, the top honors for B2G marketing excellence, recognizing the outstanding achievements of trailblazers in the B2G industry. 

Winners were nominated by their peers for the following categories:

• 2025 Market Impact for Awareness & Influence
  WINNER: Will Colston, Granicus
  The 2025 Marketing Impact for Awareness & Influence Award recognizes the B2G campaign that most powerfully elevated brand visibility, positioned executives as authoritative voices through thought-leading content and high-profile engagements, and drove measurable impact with a standout launch—whether a net-new offering or a strategic re-launch of an existing brand, product, or service. It honors marketers who translate insight into influence, create buzz that resonates across the public-sector ecosystem, and turn bold ideas into sustained market momentum.

• 2025 Pipeline Performance & Targeted Growth
  WINNERS: Emily Burdeshaw, Axonius Federal Systems & Lisa Bouskos, Axonius Federal Systems
  The 2025 Pipeline Performance & Targeted Growth Award honors broad, integrated campaigns that spark meaningful engagement across government audiences and convert that momentum into measurable funnel acceleration. It recognizes demand-generation programs that capture and nurture qualified B2G leads through coordinated tactics; high-impact event experiences that ignite fresh interest; BD capture marketing that fortifies program-specific pursuits; and account-based strategies that deepen penetration within priority agencies or territories—together driving sustained pipeline velocity and revenue growth.

• 2025 Collaborative Excellence in Partner or Agency-Led Campaigns
  WINNER: Liz Klein, Carahsoft
  The 2025 Collaborative Excellence in Partner or Agency-Led Campaigns Award honors co-created initiatives that harness external expertise and alliances to amplify reach, credibility, and executional impact. It recognizes through-channel and alliance partner programs that unlock new audiences, agency-developed PR, advertising, or fully integrated campaigns that deliver standout results, and publisher or association collaborations that elevate awareness and authority through trusted third-party amplification. Winners demonstrate seamless teamwork, shared vision, and measurable outcomes that exceed what any single organization could achieve alone.

• 2025 Innovation in B2G Marketing
  WINNER: Damien Skinner, Pegasystems
  The 2025 Innovation in B2G Marketing Award celebrates campaigns that rewrite the rules—combining bold creativity, inventive formats, and government-specific engagement strategies to outpace rapid shifts in policy, budgets, and procurement. It honors pilots and experimental programs that embraced risk, aligned with new administration priorities, and generated clear, measurable upside. Winners set industry precedents by daring to launch net-new approaches or fearless twists on proven tactics, proving that audacity and innovation can unlock superior results in the public-sector market.

• 2025 Bold Leadership
  WINNER: Katharyn White, Google Public Sector
  The 2025 Bold Leadership Award recognizes the B2G marketing initiative that best embodies this year’s theme, “Rewriting the B2G Playbook: Bold Moves for Modern Marketers.” It honors the leader who challenged outdated norms and steered their organization with decisive, visionary action—pioneering new channels, rallying cross-functional teams, and launching transformational efforts that reshaped internal thinking and elevated market impact. Winners exhibit confidence amid uncertainty, inspire trust among stakeholders, and set a clear, sustainable course for public-sector growth.

• 2025 Breakthrough Achievement Award
  WINNER: Ashley Ferrigno, Varada Defense
  This award celebrates an individual or team whose initiative or campaign achieved a transformative impact in B2G marketing and that distinguished itself from the other award categories.

• 2025 Grand Prize for Excellence in Impact
  WINNER: The Adobe Public Sector Digital Strategy Team
  The 2025 Grand Prize for Excellence Award celebrates the single B2G marketing initiative—across any channel, tactic, or campaign type—that delivered the most significant, measurable business impact. Drawn from the pool of category finalists, it honors programs that decisively moved the needle on growth, engagement, and government-sector outcomes, whether through transformative brand-building, pipeline acceleration, or both. Winners will have exceeded every stated goal and expectation, proving their strategy’s unmatched effectiveness and setting a new benchmark for public-sector marketing success

The winners of The GAIN Awards and The GAIN Executive Awards will be honored at the 2025 GAIN Conference on September 18 at The Carahsoft Collaboration & Conference Center in Reston, VA.