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Join us Thursday, October 15 at 8:00 am EDT
GAIN ‘26: The B2G Balancing Act
Navigating speed, scrutiny, trust, and growth in a high-pressure market
Public sector marketers are under pressure from every direction. Buyers are more cautious, budgets are tighter, procurement paths are shifting, and the demand for measurable pipeline has never been higher.
At the same time, teams are being asked to move faster, use AI wisely, build trust, differentiate clearly, and stay grounded in mission and market realities.
GAIN ’26: The B2G Balancing Act will explore how GovTech and GovCon marketers make smart tradeoffs in a high-pressure environment without losing credibility, creativity, or focus.
Through practical sessions, real-world examples, and candid peer discussion, we’ll look at what it takes to balance speed with scrutiny, automation with human insight, brand with demand, and strategy with execution.
Attendees will leave with sharper ideas, stronger connections, and actionable approaches for building marketing programs that support growth, earn trust, and work in today’s public sector market.
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Event Details
LOCATION
RItz Carlton Tysons Corner
1700 Tysons Blvd, McLean, VA 22102
Follow event signage to registration to pick up your badge. Registration opens at 8:00AM & mainstage programming begins at 9:00AM.
Event programming will be announced soon!
DATE
October 15, 2026
TIME
8:00 AM - 5:00 PM EDT
EVENT ATTIRE
Smart Casual
PARKING
Self-parking and Valet are both available at the venue. Please note, we are not offering parking validation.
METRO
Take the Silver Line to the Tysons stop. Exit on the north side of the station and walk 8 minutes (0.4 miles) on Tysons Blvd. to the hotel.
FEE TO ATTEND
$495 | Industry / Other
$395 | Government / Military
Expires on July 18, 2026
Register today before the rate goes up!
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