How to Measure Results in Your Marketing

You’ve just completed a brilliant marketing campaign that’s impressed the stakeholders. Utilizing multi-pronged approaches, you’ve hit your audiences with brand awareness, thought leadership, and content that you’re sure puts your solutions in the limelight and will have clients breaking down your doors for your business. But what if they don’t come, or what if they do and you have no idea what specifically resonated with them so that you can efficiently duplicate it? 

How exactly can you measure the results of your marketing? 

GovExec has answers for you, no matter where you are in your campaign. 

In this webinar, you’ll learn:

• How to use research from beginning to end to ensure your strategy is on point.
• What type of content and messaging is most effective depending on where you are in the process.
• How to drive greater performance by synchronizing brand and demand activities.
• Key indicators to note throughout the process to know when, or if, you need to pivot.
• How to utilize metrics, customer feedback, and other performance measurements. 
• How to know what went wrong, what went right, and duplicate your success.

Speakers:

• Michael Mellody, Senior Vice President and General Manager of Digital Operations, GovExec
• Aaron Heffron, President of Research and Forecasting, GovExec 
• Anna Pettyjohn, Senior Vice President and Head of Marketing, GovExec