5 Keys to Marketing Software to Local Governments

The good news? Local government leaders understand that purchasing new software impacts them in a profoundly positive way. Not surprisingly, city, county, and township governments will be buying a lot of software in the coming year.

But as a software provider, your challenge is getting those local governments to see YOUR software as the solution they need.

Based on market research, plus insights from his conversations with hundreds of govtech marketers and salespeople, Ron Mester, Founder & CEO of Power Almanac, will share 5 key marketing strategies that will help you drive growth for your company.

Speakers

Ron Mester, Founder/CEO, Power Almanac

Hilery Sirpis, Vice President, Strategic Accounts and Publisher, Route Fifty