Agenda

The good news? Local government leaders understand that purchasing new software impacts them in a profoundly positive way. Not surprisingly, city, county, and township governments will be buying a lot of software in the coming year.

But as a software provider, your challenge is getting those local governments to see YOUR software as the solution they need.

Based on market research, plus insights from his conversations with hundreds of govtech marketers and salespeople, Ron Mester, Founder & CEO of Power Almanac, will share 5 key marketing strategies that will help you drive growth for your company.

Join Route Fifty, CivicPulse, The Atlas and Power Almanac for a discussion based on the 2021 Software Adoption Trends in Local Government Report outlining software adoption trends in local government. Understanding who and what influences buying decisions can have a big impact on your go-to-market strategy.