Watch on Demand

As budgets shrink and Marketing Development Fund (MDF) deadlines rapidly approach, marketers may feel the need to scrap initiatives or end up settling for less effective campaigns. But they don’t have to! 

Channel marketers for government contractors and Original Equipment Manufacturers (OEMs) seek to spend their allocated funds before they expire every quarter. How can they ensure every precious dollar is spent on effective campaigns? GovExec’s experts have the answers. 

Join this webinar to learn:

• What MDFs are and why they matter.
• How to work with smaller MDF budgets to make every dollar count.
• The best ways to request MDF funds.
• How to deploy effective turnkey opportunities for expiring funds.
• The benefits of short form lead generation and content campaigns.
• Providing Proof of Performance by the deadline to meet audit requirements.
• Best practices for successful MDF campaigns.

Speakers:

• Anne Armstrong, VP, Strategic Alliances, GovExec
• Lou Anne Brossman, Founder and Strategic Advisor, Government Marketing University