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The Election Year Playbook: Strategies for Public Sector Marketers

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The Election Year Playbook: Strategies for Public Sector Marketers | September 12th at 2 PM ET

As we navigate this election year, public sector marketers face unique challenges and opportunities impacting their approach to their marketing strategy and execution. Join us for an insightful webinar that will equip you with the ideas and recommendations to help you position your organization for success, regardless of the election results.

In this session, our industry experts will:

  1. Provide an overview of the current political landscape and potential policy shifts that could impact the public sector in the coming months.
  2. Share effective marketing strategies to ensure stability and adaptability during this transition year.
  3. Discuss the crucial importance of building and strengthening partnerships with key government officials and decision-makers through events, networking, and face-to-face interactions.
  4. Explore how to lead with innovation and efficiency in your marketing efforts.
  5. Offer guidance on tailoring your brand and message to address the specific needs of your target audience in the public sector.
  6. Prepare you and your team for the post-election period, including how to adjust your strategies based on potential outcomes.

Register now to secure your spot and learn how to make the most of your marketing dollars in this critical time.

Speakers

Adam Hughes

Co-Founder and President

GovNavigators LLC

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Adam Hughes

Co-Founder and President

GovNavigators LLC

Adam Hughes is Co-Founder and President of GovNavigators LLC, a consultancy dedicated to supporting public sector organizations with strategic planning, public policy analysis, advocacy, and marketing and communications strategies. Recognized as a federal government process expert, Adam has spent almost 25 years enhancing the accessibility and efficiency of federal legislative and regulatory policies. Previously, Adam led marketing, communications, and government affairs at Grant Thornton Public Sector, where, among other achievements, he played a pivotal role in the enactment of the Foundations for Evidence-Based Policymaking Act of 2018. 

Prior to founding GovNavigators, Adam served as Senior Advisor to the  Federal Chief Information Officer’s (CIO) Council, coordinating national technology policy and fostering engagement with key agency IT leaders.  

Earlier in his career, as Director of Strategic Planning and Outreach for the  Senate Budget Committee, he facilitated strategic legislative collaborations inside the Senate and with outside stakeholders. Adam's extensive experience in federal policy also includes directing the Fiscal Policy Program at OMB  Watch, where he was instrumental in drafting and passing the Federal  Funding Accountability and Transparency Act with Sens. Coburn and Obama and in the subsequent launch of the first version of USASpending.gov.

Juliana Slye

Founder and CEO

Government Business Results, LLC (GBR)

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Juliana Slye

Founder and CEO

Government Business Results, LLC (GBR)

Juliana Slye is the Founder and CEO of Government Business Results, LLC (GBR), a nationwide firm headquartered in Virginia. Tech companies rely on GBR for the Go-To-Market services (strategy, marketing, content, enablement) and staffing support they need to more effectively market and sell to government agencies. Recently, GBR was named one of the Fastest-Growing Private Companies by Inc.

Juliana has 20 years of experience in various business, sales and marketing roles helping tech companies achieve success in government markets.  Prior to founding GBR in 2010 she managed strategy, marketing, enablement and solution development for global government industry teams at tech titans like Autodesk, Adobe, Macromedia and Silicon Graphics (SGI). She is the current Chair of the GAIN 2024 Executive Committee and engaged in various leadership levels across different industry organizations and communities. Juliana is a sought-after speaker, and regularly delivers training, seminars and panels on government marketing and industry growth topics.

Frank Konkel

Editor-in-Chief

GovExec

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Frank Konkel

Editor-in-Chief

GovExec

Frank Konkel is the editor-in-chief of GovExec. Frank has been reporting on the federal government in 2013, focusing on the intersection of business, technology and government and occasionally covering the military’s use of emerging technologies. He grew up on a dairy farm and previously covered state and local issues in his home state of Michigan after graduating from Michigan State University.

Elle Hempen

Executive Vice President

GovExec

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Elle Hempen

Executive Vice President

GovExec

Elle Hempen, Executive Vice President of GovExec and Co-founder of The Atlas for Cities, has spent her career making it easier for the public and private sectors to work together to solve problems. Prior to co-founding The Atlas, Elle served as the Director of Strategy & Partnership at re:focus partners. She also served as Special Assistant and Communications Director in the U.S. EPA’s Office of International and Tribal Affairs, where she managed an initiative that facilitated city-to-city learning on urban innovation, designed a program that supported environmental entrepreneurship, and developed a strategy that educated stakeholders about EPA’s international success stories. Elle has an MBA with a marketing concentration from UCLA’s Anderson School of Management and a B.A. in Public Policy from the University of Michigan Gerald R. Ford School of Public Policy.

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