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Salesforce | Higher Echelon | Winning the Talent War: Hyper-Personalization for Recruiting Success

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EVENT POSTPONED - New Date to be Announced Soon

In federal contracting, attracting and retaining mission-ready talent is a decisive advantage. Agencies and their partners face shrinking talent pools, aging workforces, and fierce competition for specialized skills, especially in high-clearance or niche technical roles. Success depends not only on finding the right candidates quickly but also on reaching them with messages and content that stand out in a crowded market.

This webcast brings together public sector and industry leaders to share how early, targeted, and individualized engagement can build strong candidate relationships before roles are even posted. Speakers will explore how creative, well-crafted content, supported by cloud-based tools for collaboration and asset management, can capture candidate interest, build trust, and communicate mission value. They will discuss practical tactics for navigating hiring constraints, reducing time-to-fill for mission-critical positions, and ensuring long-term retention and mission success through more coordinated, data-driven recruitment campaigns.

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Speakers

Brig. Gen. Ryan Richardson

Director of Human Capital
U.S. Strategic Command (USSTRATCOM)
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Brig. Gen. Ryan Richardson

Director of Human Capital

U.S. Strategic Command (USSTRATCOM)

Brig. Gen. Ryan E. "RY" Richardson is the Director of Human Capital (J1), Headquarters United States Strategic Command (USSTRATCOM), Offutt Air Force Base, Nebraska. USSTRATCOM is comprised of 41,000 Soldiers, Sailors, Airmen,Marines, Guardians, and civilians responsible for strategic deterrence, nuclear operations, global strike, joint electromagnetic spectrum operations, analysis and targeting, and missile threat assessment. The J1 team assures an agile, ready force for the command; and is responsible for delivering Joint Force manning, human capital planning, headquarters strength management, and human resource and innovation policy in direct support of USSTRATCOM operations.

Brig. Gen. Richardson received his commission in 1998 through the Reserve Officer Training Corps program at South Dakota State University. He has commanded at the wing, group, and squadron levels and previously served in a variety of assignments at major command, forward operating agency, secretariat, Headquarters U.S. Air Force, combatant command, and Joint Staff levels. Brig. Gen. Richardson deployed in support of operations Joint Forge and Enduring Freedom. He also served forward as the Director, Manpower, Personnel, and Services in support of operations Inherent Resolve and Freedom's Sentinel and the Resolute Support mission.

Prior to his current position, Brig. Gen. Richardson was the Commander, 42nd Air Base Wing and Installation Commander for Maxwell AFB, Alabama.

Stephanie Maenza

Senior Salesforce Consultant
HESFP, LLC, a Cherokee Federal company
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Stephanie Maenza

Senior Salesforce Consultant

HESFP, LLC, a Cherokee Federal company

Stephanie Maenza is a 13x certified Senior Salesforce Consultant with HESFP, LLC. Prior to this position, she served in the US Navy as a Human Resources Officer for 11 years. Her assignments included manpower and program analysis, recruiting, and serving as a director for personnel, manpower and administration.

Stephanie holds a Master's of Science degree in Human Resource Management from the University of Maryland, and the Professional in Human Resources (PHR) and Society of Human Resource Certified Professional (SHRM-CP) certifications.

Ryan Jannise

Vice President, Digital
Salesforce National Security
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Ryan Jannise

Vice President, Digital

Salesforce National Security

Ryan Jannise is a Regional Vice President at Salesforce, where he leads the company's Digital Technology portfolio for the U.S. Aerospace, Defense, National Security, and Government Systems Integrators business sectors. He joined Salesforce in February 2025 to lead a new team focused on bringing Marketing Cloud and eCommerce technologies to customers in the Aerospace, Defense, and Intelligence fields.

With 29 years of experience in IT, Ryan is a leader in using both established and innovative technologies to solve complex, mission-critical challenges. Before joining Salesforce, he spent over 13 years at Oracle Corporation, focusing on cloud, hybrid-cloud, and on-premises technologies to build large-scale solutions, from core data centers to edge computing. At Oracle, he led multiple teams, including infrastructure sales for the U.S. Civilian and Department of Defense (DOD) sectors, as well as an integrated team for the U.S. Intelligence Community. Ryan also held key leadership roles at other companies. He led the North America Public Sector sales organization at BIAS Corporation (acquired by Deloitte in 2022) and spent a decade at Computer Associates (acquired by Broadcom in 2018).

Throughout his career, Ryan has helped customers improve mission execution through IT. He focuses on enhancing efficiency, optimizing performance, and implementing the best architectures. His work in the AI/ML domain for U.S. government missions centers on what he calls Actionable AI (A2I), which provides critical decision support and insights.

Currently, he and his team are focused on AgenticAI, which they believe will be the next major leap in maximizing efficiency and effectiveness across all operations