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Data Driven Marketing in the Post Cookie Era

The cookie is meeting its demise, but targeted marketing continues to be critical, particularly as belts are tightened. How can you continue to deploy targeted, data-driven marketing strategies in a post-cookie world? 

Join us for this informative webinar that will sharpen your marketing strategies despite the end of the third-party cookie, and use voluntary zero and first-party data which ensures consent and accuracy. GovExec's marketing experts will unveil the power of zero and first-party data and make you wonder why  you haven’t been using it all along.

  • Hear why third-party cookies are crumbling and what it means for marketers like you.
  • Discover how zero and first-party data is reshaping the marketing landscape, with unparalleled insights into customer preferences and behaviors. 
  • Learn how to harness the power of zero and first-party data to craft hyper-personalized experiences for your customers (i.e. interactive content).

This webinar is your opportunity to future-proof your marketing strategies and unlock new avenues for growth in the evolving digital landscape.

Don't miss this chance to adapt, evolve, and thrive in the post-cookie era. Register now to reserve your spot in this groundbreaking webinar.

Watch On Demand Now!

Speakers

Allie DeNicuolo

Vice President, Marketing and Digital Operations

GovExec

Allie DeNicuolo

Vice President, Marketing and Digital Operations

GovExec

Moderator

Michael Mellody

Senior Vice President and General Manager of Digital Operations

GovExec

Moderator

Michael Mellody

Senior Vice President and General Manager of Digital Operations

GovExec

Molly Field

Director, Digital Operations

GovExec

Molly Field

Director, Digital Operations

GovExec

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Resources

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3 Steps to Prepare for the End of the Cookie

Nearly 70% of marketers say they don't feel prepared for the end of third-party cookies. With our three-step process, you can remove yourself from that statistic!

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Boost Your Q2 Success

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