How will you position to win the Defense business in 2024?

The FY24 National Defense Authorization Act President Biden signed at the end of December authorized almost $900 billion for national defense. These dollars will support new programs, expand existing ones, and be the focus of hundreds of companies trying to figure out how to best support the US DOD and their country as a whole. 

Knowing how Pentagon leaders perceive new and existing partners and their contracting history is critical for any sales, marketing, and strategic planning teams targeting Defense organizations.

On March 15, GovExec convened analysts and strategic thinkers to pinpoint key factors that can separate winners from losers in the competitive defense contracting world. 

The replay of this informative event is available to you for no cost!

Recent surveys of hundreds of U.S. Department of Defense and other public safety agency decision makers from GovExec/Market Connections highlight how well nearly 60 government contractors are serving the Defense market. These insights will help answer the question of whether you need a different strategy for DOD opportunities than for Civilian by exploring:

1. Where does a company's contract history intersect with the overall perception of the brand?
2. What key factors drive satisfaction and loyalty in Defense customers?
3. What roles do marketing, sales, strategy, and product development play in the overall pursuit of new Defense contracts?

Register for access to the recording when it becomes available.

Discussion and speakers:

• Trends in the Defense Market, Aaron Heffron, President, Research and Forecasting, GovExec/Market Connections 
• Market Discussion with Nick Wakeman, Editor-in-Chief, Washington Technology and Bill Hepworth, the U.S. Army Program Executive Officer, Enterprise Information Systems  
• Industry Forecast with Lauren Williams, Defense One Senior Editor and Derek Bisaccio, Lead Analyst: Defense Markets and Strategic Analysis
• Closing remarks from Connie Sayers, President, Gov360