Join us on July 28th at 2 PM ET!

As advancing technology promises to propel government missions forward, decision-makers often struggle to distinguish between capabilities and recognize brands in a saturated market. A recent GovExec Intelligence poll reveals that content helps contractors break through the noise, with 53% of respondents highlighting white papers and case studies as key evaluation tools, second only to input from peers and colleagues.

However, not all content is created equal, especially as generative AI becomes a central fixture of the marketing process. In our poll, 56% of government decision-makers expressed some degree of confidence in their ability to recognize AI-generated content. And when they do, it negatively impacts their opinion of the company behind it. 

While generative AI can support content creation, quality remains deeply tied to human intelligence, authenticity, and credibility. Join GovExec content leaders as they discuss the value of meaningful content, how to use AI ethically and effectively in the creation process, and why human-led brand storytelling is essential to GovCon campaigns.