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FedPulse 2025

Don’t miss your chance to be part of Cohort #2!

Click here to schedule your meeting by June 30th.

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Now available on demand!

Speakers

Christie Bardo

Executive VP, Market Intelligence

GovExec

Christie Bardo

Executive VP, Market Intelligence

GovExec

Aaron Heffron

President of Insights and Research

GovExec

Aaron Heffron

President of Insights and Research

GovExec

Susan Rose

VP of Strategic Insights/Content

GovExec

Susan Rose

VP of Strategic Insights/Content

GovExec

Greg Clifton

General Manager - Defense & National Security Group

Intel

Greg Clifton

General Manager - Defense & National Security Group

Intel

Jenne Barbour

Vice President of Corporate Marketing

SolarWinds

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Jenne Barbour

Vice President of Corporate Marketing

SolarWinds

Jenne Barbour leads corporate marketing for SolarWinds, overseeing brand, public, and analyst relations, communications, content, creative, multimedia, community, customer advocacy, and programming. With more than 25 years of experience, she drives awareness, reputation, engagement, and growth for SolarWinds through brand, storytelling, and integrated campaigns. Barbour’s crisis communications and incident response experience includes helping the company navigate the wake of the 2020 SUNBURST cyberattack. Before SolarWinds, she led global marketing strategy and evangelism at Teradata Marketing Applications and was Vice President of customer loyalty at Brierley+Partners. She holds a BS in journalism and oceanography from Texas A&M University. 

Jeremy Browning

Senior Director Civilian Agencies & AI Center of Excellence

Dell Technologies

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Jeremy Browning

Senior Director Civilian Agencies & AI Center of Excellence

Dell Technologies

Jeremy Browning is the Senior Director for the Federal Civilian Agencies and AI Center of Excellence (COE) Teams at Dell Technologies. The Federal Civilian organization focuses on providing critical IT solutions to support the missions of Civilian Government agencies. Additionally, the AI COE Team connects complex AI solutions to meet the evolving needs of government missions.

Before assuming his current role, Jeremy led the Federal Infrastructure Sales Group (ISG) Civilian team for five years. He is an accomplished federal business leader and strategist with over 20 years of expertise in technology sales and engineering. Prior to joining Dell, Jeremy held roles within the Department of Defense at the Missile Defense Agency, Office of the Secretary of Defense, and Pentagon Force Protection Agency.

Jeremy resides in Northern Virginia with his wife, Megan, and their two children, Hudson and Hannah.

Craig Abod

President and Founder

Carahsoft

Craig Abod

President and Founder

Carahsoft

Tim Hartman

CEO

GovExec

Tim Hartman

CEO

GovExec

Oliver Nutt

Vice President, Marketing and External Communications (U.S.)

GDIT

Oliver Nutt

Vice President, Marketing and External Communications (U.S.)

GDIT

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FedPulse 2025: Turning Brand & Market Data into Competitive Advantage

 

Due to high demand, we’re doing a second round this year – Sign up by June 30th to be part of Cohort #2 and receive a special offer!

Book your tailored FedPulse session today!

Date: June 6, 2025 | Location: Ritz-Carlton, Tysons Corner, VA | Half-Day Event


In today’s fast-moving public sector market, success depends on anticipating shifting customer priorities, evolving market dynamics, and policy changes—not reacting after the fact. That’s why we created FedPulse.

FedPulse is GovExec’s new brand and market intelligence platform designed to empower public sector marketers, business development, and sales leaders with real-time data and insights to drive smarter strategies and win market share.

Join us for the official FedPulse launch event to get an exclusive first look at 2025 findings, including fresh insights on brand perception, customer needs, and market dynamics.

Why Attend?

  • Learn from high-performing BD and marketing leaders navigating the complexities of federal sales today.
  • Gain strategic insights from the FedPulse Brand Health Tracker (formerly Leading Brands) on how your brand stacks up.
  • Discover proven marketing and BD practices that resonate with public sector buyers right now.
  • Network with peers to share strategies, challenges, and lessons learned in a rapidly evolving market.

What is FedPulse?

More than a once-a-year study, FedPulse delivers continuously updated intelligence - combining brand perception, buyer behavior, procurement trends, competitive landscape, and key administration insights. It’s your playbook for staying relevant, competitive, and aligned with customer needs.

Don’t miss this opportunity to see FedPulse in action and learn how to harness its insights to fuel your growth in 2025 and beyond.

 

Agenda

Times are subject to change.

8:30 AM EDT Friday, June 06

Join Cohort #2 by June 30th. Schedule your tailored session today.

Join Cohort #2 by June 30th. Schedule your tailored session today.

Aaron Heffron
Aaron Heffron
President of Insights and Research
GovExec
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8:45 AM EDT Friday, June 06

Join Cohort #2 by June 30th. Schedule your tailored session today.

Read More

Join Cohort #2 by June 30th. Schedule your tailored session today.

In just the past 120 days, the federal landscape has seen some of the most significant shifts in workforce dynamics—ushering in a new generation of decision-makers, influencers, and procurement priorities. The ripple effects are being felt across contracts, customer relationships, and go-to-market strategies.

In this session, federal sales leaders will explore how they're adapting to meet the moment—collaborating more closely with customers to understand emerging needs, align with new priorities, and protect (and grow) revenue in an increasingly competitive environment.

We’ll explore:

  • How the new federal buying ecosystem is reshaping opportunities and expectations
  • Why name recognition isn’t enough—and what sales teams must do to stay relevant
  • The evolving role of customer intelligence in targeting and messaging
  • How to co-create value with customers to solve mission challenges and drive growth
  • Proven strategies for aligning with shifting agency priorities to secure long-term wins
Christie Bardo
Christie Bardo
Executive VP, Market Intelligence
GovExec
Greg Clifton
Greg Clifton
General Manager - Defense & National Security Group
Intel
Jeremy Browning
Jeremy Browning
Senior Director Civilian Agencies & AI Center of Excellence
Dell Technologies
Read More
9:15 AM EDT Friday, June 06

Join Cohort #2 by June 30th. Schedule your tailored session today.

Read More

Join Cohort #2 by June 30th. Schedule your tailored session today.

Featuring:
Craig Abod, President and Founder, Carahsoft
In Conversation With: Tim Hartman, CEO, GovExec

Join us for a timely and candid one-on-one conversation between GovExec CEO Tim Hartman and Carahsoft CEO Craig Abott, as they explore how ongoing shifts within the federal government are reshaping the contractor landscape.


With their unique vantage points at the intersection of sales and marketing, Tim and Craig will share insights into how these changes are impacting federal contractors—from the largest integrators to emerging startups. Attendees will gain a deeper understanding of the evolving expectations, challenges, and opportunities facing companies selling into the public sector. Tim and Craig will also share their forward-looking perspectives on how sales and marketing strategies will need to adapt over the next six months to keep pace with a dynamic federal environment.

Whether you're adjusting your go-to-market approach or rethinking how to connect with federal buyers, this session offers actionable takeaways and strategic foresight from one of the most connected voices in the space.

Craig Abod
Craig Abod
President and Founder
Carahsoft
Tim Hartman
Tim Hartman
CEO
GovExec
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9:45 AM EDT Friday, June 06

Join Cohort #2 by June 30th. Schedule your tailored session today.

Read More

Join Cohort #2 by June 30th. Schedule your tailored session today.

The 2025 federal brand assessment from GovExec builds upon over a decade of information gathered through Leading Brands to highlight key features of a strong federal brand and highlights how many companies have experienced ups and downs over the past year. With new faces at federal agencies, it's as important as ever to know where the major brands stand and how their brands can be used to build a solid reputation.

Aaron Heffron
Aaron Heffron
President of Insights and Research
GovExec
Tim Hartman
Tim Hartman
CEO
GovExec
Read More
10:30 AM EDT Friday, June 06

Join Cohort #2 by June 30th.  Schedule your tailored session today.

Read More

Join Cohort #2 by June 30th.  Schedule your tailored session today.

In today’s unpredictable landscape, even the most prepared brands face moments where the narrative slips beyond their control—whether it’s shifting policy, public perception, product mishaps or market turbulence. This panel brings together federal marketing leaders who’ve faced unexpected challenges and found ways to adapt, respond, and build strategies to come out stronger.

What you’ll learn:

  • How to lead through brand crises you didn’t see coming
  • Real examples of navigating missteps, market shifts, and perception problems
  • The power of transparency, authenticity, and fast action
  • Tools for rebuilding trust—and building resilience for whatever comes next
  • Strategies for long-term brand resilience in the federal marketplace
Susan Rose
Susan Rose
VP of Strategic Insights/Content
GovExec
Jenne Barbour
Jenne Barbour
Vice President of Corporate Marketing
SolarWinds
Oliver Nutt
Oliver Nutt
Vice President, Marketing and External Communications (U.S.)
GDIT
Read More
11:00 AM EDT Friday, June 06

Join Cohort #2 by June 30th. Schedule your tailored session today.

Join Cohort #2 by June 30th. Schedule your tailored session today.

Aaron Heffron
Aaron Heffron
President of Insights and Research
GovExec
Read More

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