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Speakers
Christie Bardo
Executive VP, Market Intelligence
GovExec
Christie Bardo
Executive VP, Market Intelligence
GovExec
Aaron Heffron
President of Insights and Research
GovExec
Aaron Heffron
President of Insights and Research
GovExec
Susan Rose
VP of Strategic Insights/Content
GovExec
Susan Rose
VP of Strategic Insights/Content
GovExec
Greg Clifton
General Manager - Defense & National Security Group
Intel
Greg Clifton
General Manager - Defense & National Security Group
Intel
Jenne Barbour
Vice President of Corporate Marketing
SolarWinds
Jenne Barbour leads corporate marketing for SolarWinds, overseeing brand, public, and analyst relations, communications, content, creative, multimedia, community, customer advocacy, and programming. With more than 25 years of experience, she drives awareness, reputation, engagement, and growth for SolarWinds through brand, storytelling, and integrated campaigns. Barbour’s crisis communications and incident response experience includes helping the company navigate the wake of the 2020 SUNBURST cyberattack. Before SolarWinds, she led global marketing strategy and evangelism at Teradata Marketing Applications and was Vice President of customer loyalty at Brierley+Partners. She holds a BS in journalism and oceanography from Texas A&M University.
Jeremy Browning
Senior Director Civilian Agencies & AI Center of Excellence (COE)
Dell Technologies
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Jeremy Browning
Senior Director Civilian Agencies & AI Center of Excellence (COE)
Dell Technologies
Jeremy Browning is the Senior Director for the Federal Civilian Agencies and AI Center of Excellence (COE) Teams at Dell Technologies. The Federal Civilian organization focuses on providing critical IT solutions to support the missions of Civilian Government agencies. Additionally, the AI COE Team connects complex AI solutions to meet the evolving needs of government missions.
Before assuming his current role, Jeremy led the Federal Infrastructure Sales Group (ISG) Civilian team for five years. He is an accomplished federal business leader and strategist with over 20 years of expertise in technology sales and engineering. Prior to joining Dell, Jeremy held roles within the Department of Defense at the Missile Defense Agency, Office of the Secretary of Defense, and Pentagon Force Protection Agency.
Jeremy resides in Northern Virginia with his wife, Megan, and their two children, Hudson and Hannah.
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FedPulse 2025: Turning Brand & Market Data into Competitive Advantage
Date: June 6, 2025 | Location: Ritz-Carlton, Tysons Corner, VA | Half-Day Event
In today’s fast-moving public sector market, success depends on anticipating shifting customer priorities, evolving market dynamics, and policy changes—not reacting after the fact. That’s why we created FedPulse.
FedPulse is GovExec’s new brand and market intelligence platform designed to empower public sector marketers, business development, and sales leaders with real-time data and insights to drive smarter strategies and win market share.
Join us for the official FedPulse launch event to get an exclusive first look at 2025 findings, including fresh insights on brand perception, customer needs, and market dynamics.
Why Attend?
- Learn from high-performing BD and marketing leaders navigating the complexities of federal sales today.
- Gain strategic insights from the FedPulse Brand Health Tracker (formerly Leading Brands) on how your brand stacks up.
- Discover proven marketing and BD practices that resonate with public sector buyers right now.
- Network with peers to share strategies, challenges, and lessons learned in a rapidly evolving market.
What is FedPulse?
More than a once-a-year study, FedPulse delivers continuously updated intelligence - combining brand perception, buyer behavior, procurement trends, competitive landscape, and key administration insights. It’s your playbook for staying relevant, competitive, and aligned with customer needs.
Don’t miss this opportunity to see FedPulse in action and learn how to harness its insights to fuel your growth in 2025 and beyond.
Agenda
Times are subject to change.
The New Federal Environment: Evolving Customer Needs, Shifting Strategies
In just the past 120 days, the federal landscape has seen some of the most significant shifts in workforce dynamics—ushering in a new generation of decision-makers, influencers, and procurement priorities. The ripple effects are being felt across contracts, customer relationships, and go-to-market strategies.
In this session, federal sales leaders will explore how they're adapting to meet the moment—collaborating more closely with customers to understand emerging needs, align with new priorities, and protect (and grow) revenue in an increasingly competitive environment.
We’ll explore:
- How the new federal buying ecosystem is reshaping opportunities and expectations
- Why name recognition isn’t enough—and what sales teams must do to stay relevant
- The evolving role of customer intelligence in targeting and messaging
- How to co-create value with customers to solve mission challenges and drive growth
- Proven strategies for aligning with shifting agency priorities to secure long-term wins
In just the past 120 days, the federal landscape has seen some of the most significant shifts in workforce dynamics—ushering in a new generation of decision-makers, influencers, and procurement priorities. The ripple effects are being felt across contracts, customer relationships, and go-to-market strategies.
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Christie Bardo
Executive VP, Market IntelligenceGovExec
Greg Clifton
General Manager - Defense & National Security GroupIntel
Jeremy Browning
Senior Director Civilian Agencies & AI Center of Excellence (COE)Dell Technologies
1-on-1 Conversation: Navigating Change – A View from the Front Lines
State of the Market, remarks from Tim Hartman
State of the Market, remarks from Tim Hartman
Reputation Matters: Where Federal Contractors Stand in 2025
The 2025 federal brand assessment from GovExec builds upon over a decade of information gathered through Leading Brands to highlight key features of a strong federal brand and highlights how many companies have experienced ups and downs over the past year. With new faces at federal agencies, it's as important as ever to know where the major brands stand and how their brands can be used to build a solid reputation.
The 2025 federal brand assessment from GovExec builds upon over a decade of information gathered through Leading Brands to highlight key features of a strong federal brand and highlights how many companies have experienced ups and downs over the past year. With new faces at federal agencies, it's as important as ever to know where the major brands stand and how their brands can be used to build a solid reputation.
Aaron Heffron
President of Insights and ResearchGovExec
Tim Hartman
CEOGovExec
The Uncontrollables: Leading Brands Through What You Can’t Predict
In today’s unpredictable landscape, even the most prepared brands face moments where the narrative slips beyond their control—whether it’s shifting policy, public perception, product mishaps or market turbulence. This panel brings together federal marketing leaders who’ve faced unexpected challenges and found ways to adapt, respond, and build strategies to come out stronger.
What you’ll learn:
- How to lead through brand crises you didn’t see coming
- Real examples of navigating missteps, market shifts, and perception problems
- The power of transparency, authenticity, and fast action
- Tools for rebuilding trust—and building resilience for whatever comes next
- Strategies for long-term brand resilience in the federal marketplace
In today’s unpredictable landscape, even the most prepared brands face moments where the narrative slips beyond their control—whether it’s shifting policy, public perception, product mishaps or market turbulence. This panel brings together federal marketing leaders who’ve faced unexpected challenges and found ways to adapt, respond, and build strategies to come out stronger.
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Susan Rose
VP of Strategic Insights/ContentGovExec
Jenne Barbour
Vice President of Corporate MarketingSolarWinds
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