Schedule your tailored session today.

Schedule your tailored session today.

In just the past 120 days, the federal landscape has seen some of the most significant shifts in workforce dynamics—ushering in a new generation of decision-makers, influencers, and procurement priorities. The ripple effects are being felt across contracts, customer relationships, and go-to-market strategies.

In this session, federal sales leaders will explore how they're adapting to meet the moment—collaborating more closely with customers to understand emerging needs, align with new priorities, and protect (and grow) revenue in an increasingly competitive environment.

We’ll explore:

• How the new federal buying ecosystem is reshaping opportunities and expectations
• Why name recognition isn’t enough—and what sales teams must do to stay relevant
• The evolving role of customer intelligence in targeting and messaging
• How to co-create value with customers to solve mission challenges and drive growth
• Proven strategies for aligning with shifting agency priorities to secure long-term wins

Schedule your tailored session today.

Featuring:
Craig Abod, President and Founder, Carahsoft
In Conversation With: Tim Hartman, CEO, GovExec

Join us for a timely and candid one-on-one conversation between GovExec CEO Tim Hartman and Carahsoft CEO Craig Abott, as they explore how ongoing shifts within the federal government are reshaping the contractor landscape.

With their unique vantage points at the intersection of sales and marketing, Tim and Craig will share insights into how these changes are impacting federal contractors—from the largest integrators to emerging startups. Attendees will gain a deeper understanding of the evolving expectations, challenges, and opportunities facing companies selling into the public sector. Tim and Craig will also share their forward-looking perspectives on how sales and marketing strategies will need to adapt over the next six months to keep pace with a dynamic federal environment.

Whether you're adjusting your go-to-market approach or rethinking how to connect with federal buyers, this session offers actionable takeaways and strategic foresight from one of the most connected voices in the space.

Schedule your tailored session today.

The 2025 federal brand assessment from GovExec builds upon over a decade of information gathered through Leading Brands to highlight key features of a strong federal brand and highlights how many companies have experienced ups and downs over the past year. With new faces at federal agencies, it's as important as ever to know where the major brands stand and how their brands can be used to build a solid reputation.

Schedule your tailored session today.

In today’s unpredictable landscape, even the most prepared brands face moments where the narrative slips beyond their control—whether it’s shifting policy, public perception, product mishaps or market turbulence. This panel brings together federal marketing leaders who’ve faced unexpected challenges and found ways to adapt, respond, and build strategies to come out stronger.

What you’ll learn:

• How to lead through brand crises you didn’t see coming
• Real examples of navigating missteps, market shifts, and perception problems
• The power of transparency, authenticity, and fast action
• Tools for rebuilding trust—and building resilience for whatever comes next
• Strategies for long-term brand resilience in the federal marketplace

Schedule your tailored session today.