Thank You for Attending GAIN 2024!

Today’s B2G marketers are business growth accelerators and sales cycle compression artists who are dramatically reducing the time between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). But it’s difficult to gain traction when you’re trapped between the promise of a brighter, digital, AI-driven future and the heavy, regulation-laden marketing of the past.  

At the 8th annual GAIN conference, hundreds of B2G marketing peers dove into a high-energy exploration of modern marketing strategies, tactics and tools that blast through traditional market barriers and unlock explosive business growth.  

Our theme: The B2G Marketer as a Growth Architect: The Role of Marketing in Driving Pipeline.

Attendees discovered how to harness analytical insights, optimize campaign strategies, and implement agile methodologies to stay light years ahead of the competition. 

GAIN 2024 attendees walked away with:

• Actionable strategies for growing your B2G business
• A stronger understanding of of the B2G buyer’s journey
• Tools to boost your business’s impact on the B2G pipeline
• Stories behind successful marketing campaigns
• Data-backed research that will help you build a 2025 marketing strategy that gets results
• New connections with B2G decision-makers 
• Best practices and insights that will help you climb the ladder in your own marketing career

Chief Marketing Officers to newly-minted marketing professional (and everyone in-between) — was at GAIN 2024!

GAIN 2024 Executive Committee

Many thanks to all the members of the GAIN 2024 Executive Committee. They each hold unique and insightful industry knowledge that has helped guide us in shaping this year’s program.

• Alison Mitsuhashi, Senior Director, Marketing, Government Business Results, LLC
• Molly Tomevi, Director of Marketing, Carahsoft Technology Corp.
• Jeffrey Wolinsky, Publisher, Federal News Network
• Doug Mashkuri, Vice President, GovLoop
• Jen Fleisher, Senior Director, Public Sector Marketing, Okta
• Katie Hanusik, EVP, Public Relations, REQ
• Christina Botto Morrison, Public Sector Marketing Leader, NVIDIA
• Katharyn White, Head of Marketing for Public Sector, Google
• Michael Hoffman, President & CEO, GovCIO Media & Research
• Jennifer Held, Executive Marketing Lead, Worldwide Public Sector, Amazon Web Services
• Joe Pendry, Marketing & Communications Executive, Oracle