Thank You for Attending GAIN 2024!

Today’s B2G marketers are business growth accelerators and sales cycle compression artists who are dramatically reducing the time between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). But it’s difficult to gain traction when you’re trapped between the promise of a brighter, digital, AI-driven future and the heavy, regulation-laden marketing of the past.  

At the 8th annual GAIN conference, hundreds of your B2G marketing peers dove into a high-energy exploration of modern marketing strategies, tactics and tools that blast through traditional market barriers and unlock explosive business growth.  

Our theme: The B2G Marketer as a Growth Architect: The Role of Marketing in Driving Pipeline.

Attendees discovered how to harness analytical insights, optimize campaign strategies, and implemented agile methodologies to stay light years ahead of the competition. GAIN 2024 was the ultimate launchpad that amplified B2G impact and pushed the boundaries of what’s possible.

GAIN 2024 attendees walked away with:

• Actionable strategies for growing your B2G business
• A stronger understanding of of the B2G buyer’s journey
• Tools to boost your business’s impact on the B2G pipeline
• Stories behind successful marketing campaigns
• Data-backed research that will help you build a 2025 marketing strategy that gets results
• New connections with B2G decision-makers 
• Best practices and insights that will help you climb the ladder in your own marketing career*

No matter what role you played — from Chief Marketing Officer to newly-minted marketing professional (and everyone in-between) — GAIN was for you! 

*Attendees earned up to 8 Continuing Professional Education credits!