Speakers

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing.

Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers.

She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese.

A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media.

She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.

Ann lives in Boston, where she is Mom to creatures two- and four-legged.

She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer.

She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection. annhandley.c

Natalie Lambert, Founder & Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. She established GenEdge with a mission to help organizations gain a competitive advantage by leveraging GenAI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization. These initiatives aimed to identify practical use cases, tools, and strategies to enhance Google's marketing efforts, delivering significant returns on investment.

Natalie also led the content strategy and storytelling team at Google Cloud, held CMO positions in two successful enterprise startups, both acquired during her tenure, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices. Her expertise has earned her recognition in publications like The New York Times, The Wall Street Journal, Wired, Forbes, and CIO.com.

Juliana Slye is the Founder and CEO of Government Business Results (GBR), a nationwide firm headquartered in Virginia. Tech companies rely on GBR for the Go-To-Market services (strategy, marketing, content, enablement) and staffing support they need to more effectively market and sell to government agencies. Recently, GBR was named one of the Fastest-Growing Private Companies by Inc.

Juliana has 20 years of experience helping tech companies achieve success in the government markets. Her career roles in the government industry included field marketing, sales, product management, product marketing and business management.   Prior to founding GBR in 2010, she was responsible for running the global government industry teams, including business strategy, marketing, enablement and solutions, for tech titans Autodesk, Adobe, Macromedia and Silicon Graphics (SGI). Juliana is actively involved in National Defense Industrial Association (NDIA) and the National Training and Simulation Association (NTSA), where she serves in in various leadership roles.  She is a sought-after speaker, and regularly delivers training, seminars and panels on government marketing and business growth topics.

Kelly Amacher works in Strategic Partnerships at NBCUniversal, representing NBC, Telemundo, and Peacock. With over a decade of experience in media partnerships, Kelly specializes in developing impactful, multi-platform marketing campaigns that connect brands with diverse audiences. She has extensive experience in crafting sponsorship strategies across industries such as technology, healthcare, government, and finance, and is passionate about leveraging media to drive community engagement and social impact. 

Scott Aukema is an accomplished marketing executive with over two decades of experience in leading dynamic marketing strategies for technology and defense companies. As the Vice President of Marketing at Sigma Defense, a premier provider of systems and services for Department of Defense communications, Scott is responsible for driving brand strategy, demand generation, and digital marketing efforts that position Sigma Defense as an industry leader in defense and aerospace solutions.

With a deep understanding of both the B2B and B2G landscapes, Scott has successfully elevated the Sigma Defense brand by leveraging innovative marketing campaigns, thought leadership, and strategic partnerships. His expertise in positioning complex technical solutions in a competitive market has been instrumental in the company’s growth, helping secure key contracts and expanding Sigma Defense’s presence across critical defense sectors.

Before joining Sigma Defense, Scott held leadership roles in marketing and business development for several technology companies, where he built a reputation for creating impactful go-to-market strategies and enhancing customer engagement. Known for his ability to align marketing initiatives with overall business objectives, Scott plays a pivotal role in strengthening Sigma Defense’s market position and advancing its mission to support national security.

Scott is a recognized voice in the defense marketing space and frequently contributes to industry discussions on topics such as defense communications, technology innovation, and brand strategy.

Tanner Bokor is a jack of all trades public sector marketing and GTM operations leader, with a specialty in building and scaling growth strategies targeting the Defense, Federal Civilian, and SLED verticals. Tanner has spent more than a decade working with non-profit, publicly-listed, and early stage startup companies including Chainalysis, SecurityScorecard, and MSAB to build and expand their B2G and B2B growth, digital, demand, and field marketing programs from the ground up. both in the U.S. and internationally across EMEA, APAC, and LATAM. Tanner currently leads GTM Operations at Shift5, overseeing the company’s demand, MarOps, RevOps, and creative and brand functions.

Robert Efrus is the Founder and CEO of Efrus Federal Advisors LLC (EFA). Founded in 2013, EFA provides government relations and business development consulting services to the public sector sales organizations of small, medium and large federal IT vendors. Areas of emphasis include federal software security, cloud, enterprise open source software, data storage and networking, and IT modernization issues.

Robert also serves as President of the Coalition for Enterprise Open Source Software in Government. This non-profit organization is focused on increasing the United States Government’s use of supported open source software by educating federal IT stakeholders on the differences between community OSS and enterprise OSS.

Robert focuses exclusively on helping companies expand their presence in the federal marketplace. Over the course of his 30 year industry career Mr. Efrus has provided outsourced business development and lobbying services to the public sector sales organizations of federal market leaders, including: MicroFocus Government Solutions, GitLab, Lookout, Dynatrace, Eclypsium, NetApp, Cisco, Fortinet, Veritas, VMware, Iron Mountain, Symantec, A10 Networks, Brocade, Oracle, BEA Systems, Yahoo!, Kronos and the SAS Institute. Mr. Efrus has a unique understanding of how to leverage the congressional oversight process and has a long and distinguished record in helping federal software and technology vendors capture large federal deals.

Mr. Efrus holds a master's degree in public administration from The George Washington University Trachtenberg School of Public Policy and Public Administration and a BA degree in political science from George Washington University’s Columbian College. He was formerly President of the 300,000 member George Washington Alumni
Association.

Stephen is a Government marketing leader with extensive experience in product and field marketing. He has a proven track record of building raving fans through successful product launches, go-to-market (GTM) campaigns, and customer-centered field programs. His career focus has been helping government agencies transform operations with mission-critical advanced technology.

Stephen has been recognized for his expertise in developing creative and differentiated marketing initiatives connected to AWS, Dell, Deloitte, Microsoft, ServiceNow, and VMware. Additionally, Stephen launched Zoom’s government marketing function at the onset of the pandemic. He is a native speaker of English, Spanish and Italian, and is conversant in French. Over his career, he has worked in the US, Latin America, Europe, and Australia. Stephen is dedicated to expanding opportunities to underrepresented minority communities, serving as an advisor and coach with several non-profit organizations. When outside working hours, Stephen loves to hitch the wagons and venture off the beaten path with his family as well as coaching youth basketball.

Lauren Franco brings 15+ years of field marketing experience with cyber security, SaaS, and IaaS solutions. She is currently the Director of US Public Sector Field Marketing at Nutanix where she advises on strategy and leads the public sector field marketers.

Lauren is skilled in field marketing, passionate about leading teams, and experienced in building federal marketing programs from the ground up. She is a co-author of Insight Partner’s ‘The ScaleUp Guide to Federal Government Marketing’ (2021).

Lauren received a Graduate Certificate from Cornell University - Johnson Graduate School of Management and a B.S. in Management from Florida Atlantic University.

Tiffany joined Carahsoft in 2007 and has played a significant role in the company's record growth, culminating in recent company-wide 2023 revenues of over $16B.

With experience in federal, state and local government, and education sales, Tiffany is a strategic contributor to Carahsoft's success. Under Tiffany's leadership, sales for her portfolio focused on a variety of Government initiatives including Customer Experience, Geospatial, Law Enforcement and Cloud have grown from $5M in 2012 to over $657M in 2023. Tiffany organizes hundreds of educational events each year to support the vendor and partner ecosystems.

In addition to sales contributions, Tiffany leads the corporate initiative to ensure customer and partner success through training. In 2023 this training program grew 32% in revenue and trained over 6,000 customers and partners on technology they purchased to ensure they get maximum value.  Tiffany mentored the 100+ people aligned to this initiative. As a testament to her successes, Tiffany was recognized by CRN as a Power 100 honoree in 2024.

Tiffany received her MBA from William and Mary in 2023, and she is leveraging this experience to best mentor next generation leaders. She is currently delivering corporate training on leading by example and the importance of mentorship.

Erin Grace is the co-founder of Storyboard Creative Group, a Virginia-based marketing and communications agency specializing in B2B and B2G service organizations. With 20 years of experience in marketing and communications, Erin has worked as a content strategist, marketing director, consultant, and fractional CMO for companies of all sizes, from start-ups to large firms. She holds a degree in Journalism from the University of Maryland (Go Terps!) and is a Certified ScrumMaster, Product Owner, and Kanban Professional. Erin now dedicates her efforts to helping clients stand out in the competitive services landscape, while inspiring her fellow creatives to thrive in B2B.

Katie oversees client services for the Public Relations team which became part of REQ through the acquisition of SpeakerBox. She helps raise awareness, shape messaging, and improve credibility for her clients. Katie is also responsible for client satisfaction and helps internal teams to quickly demonstrate value for their clients. She has expertise in both B2G and B2B public relations and strong experience in the areas of cybersecurity, IT modernization, customer experience, data analytics, and enterprise software.

She leverages more than 25 years of experience in business, advertising, and integrated marketing for top national companies and agencies to drive business development and enhance marketing efforts for REQ.

Katie oversees many of REQ’s largest technology clients, identifying what they are trying to accomplish early and crafting the exact strategy they need to help them drive their goals. Katie also serves as a mentor to several members of the REQ PR team, advising them on career development, media strategy, and account management.

Katie is a graduate of Duke University. She lives in Northern Virginia with her husband and three sons. She spends her free time cooking, reading, obsessing over current events, and planning her next travel adventure.

Darci is a data-driven marketing leader with extensive experience in the IT industry, focusing on healthcare, government, and education. As the Director of Marketing for Public Sector and Healthcare at CrowdStrike, she combines her marketing expertise with her passion for cybersecurity.  She is responsible for leading go-to-market and lead generation campaigns tailored for the public sector. She has consistently driven demand, enhanced pipeline creation, and supported revenue growth through innovative and targeted initiatives. She holds a bachelor’s degree in Business Administration from West Virginia University. A proud Pittsburgh native, she currently resides in Northern Virginia with her husband, son and golden retriever.

Sieglinde Leahy is a dynamic marketing professional with extensive experience leading innovative projects and cultivating strategic partnerships. With a proven track record of managing high-impact marketing initiatives, Sieglinde currently serves as the Sr. Industry Marketing Manager at Okta, where she excels in developing agency-based marketing strategies that yield measurable ROI improvements. Her expertise in aligning marketing strategies with federal sales objectives has significantly enhanced digital campaign executions and increased event-related engagements.

Throughout her career, Sieglinde has orchestrated landmark projects like the 2022 National Guard Summit and the 2023 DoD Summit, showcasing her ability to collaborate effectively with high-level stakeholders, including the Department of Defense and state CIOs. Her adeptness in cross-functional collaboration is evident in her work on the State CIO Application Modernization Report and at SXSW 2022-23, where she played a key role in establishing collaborative events for the Public Sector, Austin Community College, Software Coalition and technology partners.

With over a decade of consulting experience, she has successfully guided clients towards substantial growth by implementing marketing best practices and enhancing brand presence. Sieglinde's strategic insights have driven significant progress in developing co-branded materials, aligning on goals, and ensuring seamless collaboration to create successful partner marketing campaigns.

Brian Lustig leads the Public Relations practice at Bluetext, where he leverages over 25 years of communications and media expertise to drive impactful PR strategies for clients across various industries. In his role, Brian is responsible for overseeing the development and execution of comprehensive public relations campaigns that elevate brand visibility, enhance reputation, and support business objectives for Bluetext’s diverse client base, which spans technology, cybersecurity, healthcare, and government sectors.

Brian's strategic approach to PR combines storytelling, media relations, and thought leadership to create campaigns that resonate with both industry influencers and target audiences. His ability to craft compelling narratives and position clients as industry leaders has helped secure top-tier media placements and valuable opportunities for client executives to engage in meaningful public discourse.

Prior to joining Bluetext, Brian held senior positions at prominent PR agencies and in-house roles, where he gained deep experience in managing communications for high-profile brands. His leadership in PR has earned him a reputation for successfully navigating complex communications challenges and delivering measurable results.

Brian is a sought-after speaker and contributor on topics related to public relations, media trends, and crisis communications, and is known for his innovative and results-oriented approach to modern public relations.

As an 𝗮𝘄𝗮𝗿𝗱-𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗣𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿, Anatalia Macik brings a 20-year successful career in writing/editing, fortified by 15 years in business development and a decade in management. Macik was honored as a member of 𝗔𝗣𝗠𝗣’𝘀 '𝟰𝟬 𝗨𝗻𝗱𝗲𝗿 𝟰𝟬' 𝗖𝗹𝗮𝘀𝘀 𝗼𝗳 𝟮𝟬𝟮𝟬, recognized as a '𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿' 𝗯𝘆 𝗦𝗧𝗘𝗠 𝗪𝗼𝗺𝗲𝗻 𝗼𝗳 𝗖𝗼𝗹𝗼𝗿, included in the DCA Live Power Women of GovCon list, and a recipient of the Marketing 2.0 award for Outstanding Leadership. These honors reflect Macik's exceptional skills in process development, interdepartmental coordination, and communication. She is also a member of the Program Management Institute (PMI), leveraging project/program management best practices in BD processes.

Macik is 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲, using a 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 to adapt to market trends effectively. She possess extensive expertise in document preparation and strategic selling across diverse sectors such as 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝗜𝗧 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲𝘀.

Macik has a track record of success in supporting commercial clients and U.S. Federal Civilian agencies. This is primarily achieved through the 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀 and gate review processes for organizations of all sizes. She is passionate about 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗳𝗼𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, always aiming for the highest standards in all of her professional endeavors.

Pilar Mejía is a results-driven Channel executive with 19+ years of experience growing channel businesses spanning commercial, public sector, regional and national markets for high growth tech companies. Currently serving as a Sr. Ecosystem Manager at GitLab, she leads the Distribution strategy dedicated to enhancing partner engagement and brand growth within the Public Sector. Passionate about driving growth through collaboration, partner strategies, and innovative marketing initiatives, Pilar has a proven track record of building partnerships and programs that move the needle for customers. 

Pilar received her BA and MBA from William and Mary where she currently serves on their Latinx Alumni Board. Passionate about amplifying Latiné voices in Tech, Pilar is also the co-founder and current Lead of the Gente TMRG at GitLab dedicated to supporting diversity and fostering inclusion in tech.

Alison Mitsuhashi is the Sr. Director, Marketing at GBR with background in campaign development, enterprise/ABM, field and partner marketing. She has led global campaign and industry field marketing teams, managed integrated government marketing programs and coached fellow marketers in the public sector. In her role at GBR, Alison is responsible for industry marketing strategy, planning, and execution.

Christina Morrison is a distinguished marketing leader with over 25 years of experience in brand management, strategic positioning, and lead generation. She has a proven track record of developing and executing successful go-to-market strategies and messaging plans for high-technology companies, particularly in the public sector.

Currently, Christina spearheads Public Sector Marketing at NVIDIA, where she is responsible for Go-to-Market Campaign Strategy, Messaging, Awareness, and Demand Generation. Her role involves building robust marketing strategies that drive business goals, generate demand, and increase revenue.

Before joining NVIDIA, Christina held key marketing positions at renowned companies such as Apple, VMware, HP and HPE. In these roles, she was instrumental in developing marketing strategies and managing communications for various verticals.

As an advocate for telework and mobility, Christina champions the secure use of technologies to support remote work initiatives in the public sector. She is an active participant in several social media communities, where she provides insights into technology trends and issues impacting the public sector.

Christina holds a bachelor’s degree in Business Administration from Towson University. Proud of her New Jersey roots, she currently resides in Northern Virginia. She enjoys volunteering in the “digital classroom” at Fairfax County Public Schools and loves spending quality time with her husband and three sons.

Elizabeth Nerland is a seasoned professional with over 20 years of experience in marketing and communications currently serving as the Senior Director of Marketing and Communications for Chugach Government Solutions. Elizabeth has honed her marketing skills in a myriad of industries including government contracting, commercial, oil & gas, travel & tourism, finance, non-profit and education. Elizabeth served as an Adjunct Professor at the University of Alaska Anchorage at the College of Business and Public Policy teaching graduate and undergraduate marketing courses. She earned a Master of Business Administration (MBA) from the University of Alaska Anchorage; a Bachelor of Science, Bachelor of Arts (BSBA) in marketing and a Bachelor of Arts (BA) in corporate communications from Duquesne University in Pittsburgh, Pennsylvania.

Colby Proffitt is a go-to-market executive leader who specializes in cybersecurity and technology marketing for early and mid-stage B2B and B2G SaaS companies. A 5X founding marketing hire with more than 15 years of multi-industry experience, he has built multiple successful marketing strategies and programs from early-stage through series C, from $0 to $100M+. Currently the Vice President of Marketing at Shift5, he's been recognized as one of the 2024 Top 15 Marketing Experts in Washington, D.C. and the ABM program implemented under his leadership was recognized earlier this year by Gartner. 

Allan Rubin is Vice President, Segment Marketing for Granicus, a PE-backed provider of SasS solutions for government agencies around the globe. He has more than 20 years of Business-to-Government marketing leadership experience as a CMO, VP or Director with technology and service providers ranging from startups to the Fortune 50 (including Conduent, Verizon, Arrow Electronics, and immixGroup). His public sector marketing experience spans all levels of government, including federal civilian, defense, state, local, education, special districts, and public safety. He is passionate about mentoring B2G marketers and helping them grow their careers. In 2023 he founded his own consulting business, MarketB2G, and launched the GovCon Marketing Job Exchange on LinkedIn to help his fellow marketers find jobs in the industry.

Sunny Singh is a visionary leader and accomplished executive with a proven track record of driving growth and innovation in the technology and professional services sectors. As the former President and CEO of Aeyon, a leading consulting firm specializing in digital transformation and data analytics, Sunny led the company through a period of significant expansion, establishing it as a trusted partner for both public and private sector clients.

Under his leadership, Aeyon enhanced its portfolio with cutting-edge solutions, enabling organizations to navigate complex challenges in areas such as enterprise IT, business process improvement, and data-driven decision-making. Sunny's strategic vision and focus on client success were key to securing high-profile contracts with government agencies and Fortune 500 companies alike.

Prior to his tenure at Aeyon, Sunny held various leadership roles in technology-driven organizations, where he honed his expertise in operational efficiency, business development, and building high-performance teams. Known for his dynamic leadership style and commitment to fostering innovation, Sunny remains an influential figure in the business and tech communities.

Sunny is passionate about mentoring the next generation of leaders and regularly speaks at industry events on topics related to leadership, technology, and transformation.

Josie Smoot is an industry recognized marketing and communications leader, with over two decades of experience in IT sales and marketing to the public sector and healthcare verticals. She is a passionate storyteller and builder of brands that speak to business outcomes and values. Josie is currently the Sr. Director of US Public Sector Marketing at Zscaler, where she was hired on in 2021 to build the team and go to market strategy for Zscaler’s US Government Solutions entity in addition to the SLED and healthcare segments across the America’s.

Prior to Zscaler, Josie spent 11 years at Iron Bow Technologies, and the last 5 years heading the marketing and communications department responsible for the overall GTM strategy for the company. She was responsible for the rebranding effort of Iron Bow Technologies in 2010 as it separated off from its parent company and helped position the newly formed organization to become a now recognized leader in the GovCon market with over a $1billion in revenue.  Preceding Iron Bow Josie held various roles in marketing to include partner/alliance marketing, product marketing and sales at Apptis and Unicom (formerly GTSI corp).

Her work has been recognized by Cisco as Marketing Innovator of the Year, by Government Marketing University as a previous GAINER award recipient and nominee and most recently as one of the top 25 MarCom Leaders to watch by Washington Exec. \

Josie holds a Bachelor of Business Administration in Marketing and Minor in Human Resource Development from James Madison University. She is passionate about helping others in finding their strengths and purpose and currently serves on the board for the Women’s Center here in McLean. She has also held an advisory seat on the board for the Women of Prince George’s county for numerous years and has served on several marketing advisory councils of leading technology companies such as Cisco, Dell EMC and Palo Alto Networks.

With 10+ years of experience, Molly is a Director of Marketing at Carahsoft, the trusted government IT solutions provider. With a passion for strategic marketing and a keen understanding of market dynamics, Molly has played an integral role in driving Carahsoft's marketing initiatives. Her ability to transform challenges into opportunities and her knack for forging meaningful connections make her a respected leader.

When she’s not working, you can find Molly spending time with her husband and three children.

Having served on both sides of the table, Robin brings a unique perspective to Grafik and her accounts. Her understanding of how best to take on branding and marketing challenges is shaped by a career that spans more than 20 years. Client-side, Robin has worked with global technology businesses helping executive teams achieve critical KPIs by architecting and executing cohesive marketing programs that demonstrate brand value and drive business. While working in a B2B Silicon Valley agency, she developed numerous award-winning marketing programs that enabled her clients to increase awareness and brand loyalty. And her experience with Grafik includes driving strategic branding and marketing engagements for HII, Alion, Shift5, Verizon Business, Capella Space, and many other B2G and B2B-focused companies. Robin has the uncanny ability to translate market trends and clients’ business goals and objectives into the kind of clear, concise messaging that makes prospects take notice and keeps customers engaged.