The GAIN Awards

NOMINATIONS ARE NOW CLOSED. STAY TUNED FOR THE ANNOUNCEMENT OF THIS YEAR'S WINNERS.

GovExec and Government Marketing University are now accepting nominations for the 2024 GAIN Awards, the top honors for B2G marketing excellence. This is your chance to recognize the achievements of trailblazers in the world of B2G marketing, whether they're a friend, colleague, or yourself!

Nominations must fall under one of the following categories:

• Brand Awareness – Campaigns designed to elevate a specific brand within the B2G marketplace
• Thought Leadership – Broad government marketplace campaigns, strategies or tactics that specifically leverage the talent, experience, and opinions of industry leaders or insight in a specific segment or application area
• BD Capture Marketing – Narrow campaigns and activities tailored to specific government program or business development capture opportunities
• Demand Generation – Broad campaigns and activities designed to attract, capture or convert qualified B2G leads
• Account Based Marketing – Narrow campaigns tailored to specific government accounts or territories
• Partner Marketing –Campaigns and activities designed to generate revenue through a channel or an alliance partner
• Publisher Partnership – B2G-specific campaigns, content and derivative resources created in partnership with a third-party publisher or publication
• Agency-led campaign – B2G-specific campaigns, content and derivative resources created in partnership with an advertising, PR or marketing agency  
• Best Event Experience – Tailored experiences delivered at government conferences, or custom events created for the B2G community

From the winners of those nine categories, the Executive Committee will also select three campaigns to win the following Executive Awards:

• Most Innovative B2G Campaign
• Best B2G Campaign
• Best B2G Growth Acceleration Campaign

Prizes:

• Winners will celebrated at GAIN 2024 and presented with an award and a gift card for a nice dinner for two (valued at $150)
• Additionally, winners of the three Executive Awards will recieve the following:
  • A trophy and recognition from the GAIN mainstage
  • A digital ad campaign for their company, courtesy of GovExec (valued at $10k)
  • With more surprises to come!

Dates to remember:

• Nomination submission portal opens: August 1, 2024
• Nomination submission portal closes: August 31, 2024 - NOMINATIONS ARE NOW CLOSED
• Following review by the 2024 GAIN Executive Committee, winners will be announced via press release by September 30, 2024 and recognized at GAIN on October 17, 2024. 

Submission guidelines:

Our judges will be looking for well-constructed, persuasive nominations. We encourage you to give yourself ample time to write a thoughtful, detailed nomination that clearly demonstrates why your nominee best represents your chosen category.

Please submit the following information:

• Your nominee's name, company, and email address
• The name of the campaign, event, or activity you want to highlight
• A brief description of the campaign strategy or approach
• The goals or desired outcome of the campaign
• The resulting impact and ROI for the campaign
• Any additional details that you feel are relevant or noteworthy
• You are also welcome to attach images, slides, and any other examples from this campaign

Write your nomination in a separate document and copy your text into the survey text box. When you close out of this webpage without submitting, you will lose your progress.

You are welcome to submit multiple nominations if you wish. 

If you have any questions, please reach out to Mary at mcallihan@govexec.com