Open Call for Presentations

Ready to submit your proposal? CLICK HERE TO BEGIN. 

We're excited to invite you to participate as a potential speaker in the 2026 conference. B2G is a fast-growth segment, and modern B2G marketers are core to driving strong and consistent business growth. Your session, if selected, will reach hundreds of B2G marketers and help to inspire, educate, and innovate in this dynamic industry.

This year's theme: The B2G Balancing Act 

Dates to Remember:

• Proposal submission portal opens: June 11, 2026
• Proposal submission portal closes: July 17, 2026
• Following review by the GAIN ‘26 Executive Committee, decisions will be shared by July 27, 2026

Submission Guidelines:

• Available speaking slots are 20 or 40 minutes in length
• Please submit your full presentation outline, including an abstract
  • Full presentation outline - no more than 2000 words
  • Abstract - approximately 300 words
• Please also submit the following information:
  • Your session's title (less than 10 words)
  • Your session's format (presentation, panel, fireside chat, or something else)
  • 2-3 actionable takeaways for the audience
  • The experience level of the audience your proposal would be best suited for
  • Any additional speakers that you would invite to participate
• We are looking for speaking sessions that deliver:
  • Original and relevant content to the modern B2G marketer
  • Innovative ideas with actionable takeaways
  • Real-world perspectives and insight
  • Relevance to our 2026 event theme: The B2G Balancing Act 

• Please note: while we love working with agencies, we cannot accept presentations that are sales pitches for products or services. Agencies are encouraged to co-present with a customer or two.
• Write your proposal in a separate document and copy your text into the survey text box. When you close out of this webpage without submitting, you will lose your progress. 
• Please note: travel expenses are not covered for this event. You must be able to travel to the in-person-only conference at The Ritz-Carlton, Tysons Corner, Virginia.
• If you have any questions, please reach out to Juliana Slye: juliana.slye@govacademy.io

Ready to submit your proposal? CLICK HERE TO BEGIN. 

Session Categories

Public sector marketers are being asked to balance competing demands: move faster, but stay credible; use AI, but remain human; generate pipeline, but protect trust; differentiate boldly, but stay aligned to mission and market realities.  It creates a balancing act for public sector marketers on numerous fronts.

GAIN 2026 will explore how B2G teams make smart tradeoffs, manage complexity, and build marketing programs that work across strategy, execution, brand, and revenue.   To do that, we’re crafting an agenda that aligns to the following Session Categories.   When you’re crafting your proposal, please consider these, and when you’re submitting, please pick the one that most closely aligns to your topic.

• New Behaviors and Proven Tactics: Adapting to Policy, Budget, and Procurement Change
  • Examples: shifting buyer priorities, policy and executive-order impacts, procurement change, budget uncertainty, audience identification, persona shifts, agency segmentation, sales alignment, market planning, strategic frameworks, messaging pivots, go-to-market planning, and budgeting in a shifting market.
• AI and Human Insight: Building Smarter Marketing Workflows
  • Examples: AI-enabled content workflows, automation, AI-assisted research, campaign planning, marketing operations, personalization, sales enablement, prompt strategy, human-in-the-loop review, AI governance, emerging tools, new channels, and practical use cases that improve speed, quality, or decision-making.
• Top and Bottom of Funnel: Balancing Brand Trust and Pipeline
  • Examples: brand awareness, demand generation, lead nurturing, ABM, intent data, segmentation, funnel strategy, pipeline acceleration, sales and marketing alignment, account prioritization, customer journey mapping, attribution, ROI measurement, analytics, and full-funnel planning.
• Bold and Believable: Differentiation That Works in Today’s Public Sector
  • Examples: positioning, messaging strategy, thought leadership, PR, media relations, analyst relations, executive credibility, storytelling, content marketing, brand campaigns, reputation-building, trust signals, mission alignment, and creative ways to stand out without overclaiming.
• Strategy and Execution: New Skills, Structures, and Operating Models
  • Examples: strategic planning, team structures, internal enablement, operating models, campaign governance, marketing and sales collaboration, content planning, performance management, marketing technology, budgeting, resource allocation, internal education, and building scalable processes for B2G teams.
• Scale and Focus: Effective Marketing Programs at Every Size
  • Examples: lean-team marketing, small-budget campaigns, scaling programs without adding headcount, prioritization frameworks, channel selection, partner marketing, customer advocacy, community-building, events, virtual experiences, field marketing, and practical tactics for companies at different stages of public sector growth.
• Risk and Reward: Lessons From Campaigns, Pivots, and Experiments
  • Examples: real-world success stories, campaign case studies, lessons learned, bold experiments, pivots, underperforming campaigns, out-of-the-box strategies, new channels, creative risks, internal promotion and education, digital activations, LinkedIn/X strategies, paid media, event innovations, unconventional research, measurable outcomes, and honest reflections on what worked, what changed, and what others can apply.
• Data and Delivery: How to Turn Insight Into Action
  • Examples: analytics, attribution, ROI measurement, dashboarding, marketing performance, intent data, audience research, customer insights, campaign optimization, automation, data-driven storytelling, reporting to leadership, translating research into campaigns, and using data to improve execution.

Ready to submit your proposal? CLICK HERE TO BEGIN.