Hero
Header and Body
Tune in on June 5, 2024 at 2:00PM EST
The FSI and Aerospace/Defense market stands as one of the most unique industries, presenting distinct challenges for marketing and communications departments striving to connect with customers, engage employees, and attract top talent. Salesforce Marketing Cloud can help organizations thrive in an ever-evolving landscape, driving growth, and innovation at every turn.
Join Salesforce and General Dynamics Information Technology as we delve into how FSIs and Aerospace/Defense companies can enhance their growth marketing strategy with Salesforce Marketing Cloud. In this session, we'll discuss how to:
- Unlock first party data to expand and improve the customer experience
- Segment, personalize and automate customer experiences
- Implement laser-focused bid and account-based marketing campaigns
- Track campaign performance and make data-driven decisions
Speakers
Oliver Nutt
Vice President of Marketing and External Communications
GDIT
Oliver Nutt is GDIT’s vice president of marketing and external communications. Oliver sets the company’s marketing and communications strategy to support growth throughout GDIT’s
business sectors and divisions.
Through his international and commercial marketing experience, Oliver has managed product portfolios for profit and loss (P&L), led marketing and branding strategies through both mergers and acquisitions (M&A).
Prior to leading GDIT’s marketing and communications, Oliver managed marketing for the company’s operations in the United Kingdom and Canada. Before joining General Dynamics, Oliver served as senior marketing portfolio manager at Canon (U.K.) and previously led market analysis projects in the financial sector with General Electric (Japan).
A British native, Oliver earned a bachelor’s degree in history with honors from the University of Hull and his marketing degree from the London School of Business. He currently serves as executive sponsor for GDIT Aspire Resource Group, which supports early career
professioanls.
Jon-Michael Basile
Cloud Account Executive
Salesforce
Jon-Michael Basile
Cloud Account Executive
Salesforce
Courtney Maddox
Principal Solution Engineer SFMC
Salesforce
Courtney Maddox
Principal Solution Engineer SFMC
Salesforce
Promo Image
