Leading Brands 2023 - Home

Join us for the 2023 Leading Brand Results Review!

We are celebrating the 2023 Leading Brands and your public sector peers with a complimentary breakfast on September 21st. We will share the high-level study results and dive deep about what it means with a panel of your peers.

Leading Brands is the largest government brand-focused study capturing the priorities and perceptions of top contractors across Federal and Defense markets. There are ONLY 40 brands in this years’ technology study and 20 in the Defense study (being released in December).

Join us for a morning of networking and learning.

This event is our gift to you for being a leader in the public sector. The study results will help guide your marketing and business development efforts; our panel discussions are going to be invaluable to every attendee.

The deadline to reserve your spot is September 18th


  • Learn who the top brands for 2023 in the public sector market are
  • Hear about new aspects of the study that give the results more meaning
  • Network with the leading brands and other industry peers
  • Hear from an expert panel about how brand perception and customer satisfaction are connected… and what that means for you
  • For the brands in the report: Receive 20% off your Leading Brands report 
    > Base package includes five competitors in cohort group and includes all respondents
    > Add on segments and more included in premium packages


  • Tim Hartman, CEO, GovExec (revealing the 2023 Leading Brands)
  • Aaron Heffron, President of Research and Forecasting, GovExec
  • Melissa Dueñas, SVP, Chief Communications & Marketing Officer, Leidos
  • James Hanson, Head of Industry Strategy, Public Sector, Adobe
  • Tim Gilday, Senior Director, Emerging Technologies, GDIT
  • Sebrena Sawtell, Director of Strategic Growth Marketing, Booz Allen Hamilton


  • 8:00 a.m: Check-in, breakfast and networking 
  • 8:30 a.m: Welcome and opening remarks
  • 8:45 a.m: Leading Brands Results Review and panel discussion
  • 9:40 a.m: Research in Action: How Booz Allen leverages brand research
  • 10:00 a.m: 2023 Leading Brands reveal
  • 10:30 a.m: Closing remarks and networking


Join us Thursday, September 21st, 2023 from 8:30 a.m. to 11:00 a.m. at The Archer Hotel in Tysons, Virginia to be the first to hear the results. This is a complimentary event for the Leading Brands. The registration deadline is September 18.