Agenda

Join us for an insightful discussion as we explore the key insights from this year's Marketing for the Public Sector (M4PS) Study. Our featured panelists will dive into the essential tactics, strategies, and approaches to effectively navigate the complex terrain of B2G  sales and marketing.

This session will delve into GovExec's latest Leading Brands research, exploring brand familiarity and customer satisfaction among government decision-makers. Our expert panelists will discuss the study's findings, highlighting emerging "Early Risers," industry "Cyber Leaders," and established "Bonafide Leaders & Market Shakers." We'll explore trends from preliminary data, examining how brands gain recognition and the importance of brand awareness in fostering strong vendor relationships. The session will conclude with an interactive Q&A, providing an opportunity for audience engagement and deeper exploration of the study's implications for the future of government marketing.

In today’s competitive public sector landscape, building a distinct and authentic brand is crucial for fostering long-term relationships with government decision-makers. Join us for an insightful discussion as we explore key strategies to create a lasting value proposition that resonates across the public sector. From embedding marketing and sales efforts early in the capture process to leveraging market insights for strategic alignment, this session will dive deep into the intersection of brand authority, trust, and authenticity.