Agenda

Join us for an insightful discussion as we explore the key insights from this year's Marketing for the Public Sector (M4PS) Study. Our featured panelists will dive into the essential tactics, strategies, and approaches to effectively navigate the complex terrain of B2G  sales and marketing.

Susan Rose

Vice President of Strategic Insights and Content
GovExec

Constance Sayers

President
GovExec

Camille Tuutti

CEO
Tuutti Frutti Strategies, LLC

This session will delve into GovExec's latest Leading Brands research, exploring brand familiarity and customer satisfaction among government decision-makers. Our expert panelists will discuss the study's findings, highlighting emerging "Early Risers," industry "Cyber Leaders," and established "Bonafide Leaders & Market Shakers." We'll explore trends from preliminary data, examining how brands gain recognition and the importance of brand awareness in fostering strong vendor relationships. The session will conclude with an interactive Q&A, providing an opportunity for audience engagement and deeper exploration of the study's implications for the future of government marketing.

Aaron Heffron

President of Research & Insights
GovExec

Jared Shellaway

Assistant Vice President, Research Services
GovExec

Melanie Holmes

Head of Public Sector Marketing
Adobe

In a crowded market, how do you make your brand unforgettable to decision-makers? Join our panel of marketing leaders as we dive into the art of brand marketing in the government sector and beyond. This session will explore proven strategies to elevate your brand, drive engagement, build trust, and stand out amidst the noise.

• Crafting a compelling brand narrative that resonates with government audiences
• Leveraging unique value propositions to distinguish your brand
• Techniques for breaking through the noise and capturing attention
• Best practices for designing content that engages and inspires action
• The importance of authenticity in building trust with federal decision-makers
• Expect an insightful conversation packed with actionable tips on how to make your brand stand out, win over public sector clients, and leave a lasting impact.

Cindy Auten

Senior Partner, Government Communications
ICF

Andrew Werner

SVP & Group Publisher, Federal Brands
GovExec