In the federal market, a contractor’s reputation is their most valuable currency. But buyer expectations do not stay static. The latest data from our semi-annual GovExec Reputation Index reveals critical, real-time changes in how federal decision-makers perceive, trust, and evaluate their industry partners.

Join Tim Hartman and Aaron Heffron for a candid, data-driven conversation about the changes and trends we’re seeing today. They will look beyond the raw numbers to discuss the specific market shifts driving these changes, helping you understand exactly where your reputation stands and how to align your business development strategy with current buyer sentiments.

Why Attend?

Learn Directly from Federal Decision-Makers: Discover what civilian and defense buyers are prioritizing right now.

Gain Strategic, Data-Backed Insights: Understand the underlying forces driving the latest shifts in the public sector market.

Acquire Actionable Plays: Learn what marketing and business development practices are resonating with buyers in the current climate.

What We’ll Cover

• Based on comprehensive feedback from over 1,000 federal employees across civilian and defense agencies, our speakers will address:
• The Reputation Evolution: How has the perception of top federal brands shifted over the last six months?
• Drivers of Change: What key factors are actively reshaping buyer opinions and expectations?
• Sector Analysis: How have defense contractors, professional services firms, and technology companies fared in the latest index?
• The Competitive Landscape: How are market dynamics shifting under the current administration?
• Customer Experience & Loyalty: What immediate steps can your firm take to improve CX and build lasting trust with your government customers?