CX Summit - On Demand Detail
Register    ➤

How To Transform The Digital Government Customer Experience

The president's customer experience executive order makes clear that putting the citizen first must be more than an ideal. Creating personalized and equitable experiences for a diverse public requires continuous and concrete actions, including understanding who is and isn't being served; meeting citizens where they are; and closing the gaps using a human-centered approach, the right tools and metrics. In this presentation, Adobe’s professional services organization will share the methodologies and strategies that we have applied with our own customers to help them successfully reframe their online experiences, and digitally transform services in order to re-secure citizen trust and support the needs of recent guidance (or the new normal).


Jacob White, Digital Strategist, Digital Performance Strategy, Adobe
Content underwritten by: